WBF 2010 Executive - Summary.pdf

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New World
New Management
WORLD BUSINESS FORUM
Experience
Action Inspiration
October 5-6, 2010 | Radio City Music Hall ® | New York City
wbfny.com
EXECUTIVE SUMMARY 2010
Ideas
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For over 20 years HSM has been selecting, adapting
and distributing breakthrough ideas for those who
are creating, leading and transforming businesses.
We are the link between the best management
knowledge and decision makers around the world.
HSM Events
Transformational learning experiences
with audiences from 100 to more than
5000 executives and decision makers
HSM Media
Exclusive management content in print,
DVD, television and online
HSM Solutions
Tailored learning programs, designed
to provide creative solutions to companies’
speciic learning and development needs
hsmglobal.com
This executive summary was prepared by business analysts from
ExecuNet: a private executive membership (www.execunet.com).
Contributing were Lauryn Franzoni, executive editor; Robyn Greenspan,
editor-in-chief; Joseph Daniel McCool, senior contributing editor; and
Jeffrey Thompson, executive community coordinator. Since 1988,
ExecuNet has helped connect nearly one-half million chief and
senior-level executives to the people, opportunities and expertise
they need to be successful – in their leadership roles and in their careers.
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CONTENTS
4.
Introduction
6.
JIM COLLINS
Sustaining Great Results
22.
STEVE LEVITT
Freakonomics
8.
JACK WELCH
Management
24.
JOSEPH STIGLITZ
Economy
10.
BILL MCDERMOTT
Winning in the New Reality
26.
AL GORE
Global Affairs
12.
CARLOS BRITO
Building a Performance Culture
28.
A.G. LAFLEY
Customer Centric Growth
14.
CHARLENE LI
Social Networks
30.
RENÉE MAUBORGNE
Strategy
16.
MARTIN LINDSTROM
Marketing
32.
VIJAY GOVINDARAJAN
Innovation
18.
JOSEPH GRENNY
Inluence
34.
NANDO PARRADO
Crisis Management
20.
DAVID GERGEN
Leadership
36.
JAMES CAMERON
Creativity
TABLE OF
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4
WORLD BUSINESS FORUM
In October 2010, business
leaders gathered from all over
the world to participate in
the seventh annual edition
of the World Business Forum
in New York City. Bringing
together a remarkable lineup
of some of the brightest and
most inluential thought
leaders on the planet, the
Forum once again proved
to be an incredible learning
experience ofering both
insight and inspiration in
equal measure.
his year’s Forum took place in the context
of the new challenges facing business in
this new era. The agenda accordingly focused
on three broad themes:
• Economy, Trends, Change.
Understanding the new global context
in which businesses operate
• Leadership, Performance, People.
Creating and leading a culture of achievement
• Strategy, Innovation, Communication.
Reinventing management fundamentals
to drive results
T
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5
October
5-6
2010
Music Hall ®
New
York
City
Day 1
Day 2
The opening session featured a dynamic pre-
sentation from Jim Collins revealing the secrets
behind enduring companies. He was followed
by Jack Welch in typically iery form, ofer-
ing candid insights on topics ranging from
management, to the economy to politics.
Martin Lindstrom had the audience captivated
with his entertaining and revealing presenta-
tion of the power of neuromarketing, while
Charlene Li discussed the implications for or-
ganizations of the growth of social networks.
Carlos Brito, the Brazilian CEO of Anheuser-
Busch InBev, talked about how his company’s
performance culture plays such an important
role in its success, while SAP co-CEO Bill Mc-
Dermott gave his insights on doing business in
the new reality. To inish the day bestselling
author Joseph Grenny revealed his six sources
of inluence before David Gergen , advisor to
four US Presidents, gave his insights on to-
day’s new leadership challenges.
Day 2 kicked of with two contrasting economists.
First up was Steve Levitt – bestselling author of
Freakonomics – whose entertaining presentation
looked at the lessons business can learn from eco-
nomics and vice versa. Then came Nobel Prize
winner Joseph Stiglitz in conversation with Carol
Massar of Bloomberg TV, ofering his predictions
on the future prospects for the global economy.
INSEAD’s Renée Mauborgne and Tuck’s Vijay Go-
vindarajan gave their insights on strategy and in-
novation, while A.G. Laley discussed his applica-
tion of open innovation during his time as CEO
at P&G. Former Vice President Al Gore gave an
impassioned speech about the need for urgent
action to curb climate change, while plane crash
survivor Nando Parrado had the audience on its
feet with his incredibly emotional tale of survival
in the most extreme circumstances. The event
closed on a high with James Cameron , the world’s
most commercially successful ilm director dis-
cussing the importance of leadership and creative
vision in any successful enterprise.
What follows serves as a record of these two unique and thought provoking days.
Radio City
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