Business_Spotlight_Audio_2011-03_Booklet.pdf

Das Hörmagazin für Business-Englisch

www.business-spotlight.de

AUDIO

BUSINESS SKILLS

How to sell

your ideas at

work

MANAGEMENT

Lessons in

leadership

and change

Test your animal idioms

ALSO :

n A look at Canada

n False friends

n Business news

n Reporting verbs

3/11

AUDIO

AUDIO CONTENTS 3/11

I NTRODUCTION

1. Let’s get started!

1:36

N AMES AND N EWS

2. Introduction (I)

0:33

Working world

medium

3. Avon lady

2:09

4. Introduction (II)

0:38

advanced

5. Funny professors

1:56

B USINESS S KILLS

6. Introduction

0:42

Ken Taylor on selling your ideas

medium

7. Exercise: test your attitudes

2:30

medium

8. Dialogue: a five-step approach

2:39

advanced

9. Exercise: using the five-step approach

2:21

advanced

10. Exercise: selling to your manager

2:02

I NTERCULTURAL C OMMUNICATION

11. Introduction

0:41

Robert Gibson on working with Canadians

medium

12. Interview with Ieva Gaidulis

5:08

F ALSE F RIENDS

medium

13. Exercise: translation

3:52

O FFICE T ALK

14. Introduction

0:43

easy

15. The Maine Event

2:56

H EAD - TO -H EAD

16. Introduction

0:42

advanced

17. Should Germany drop the euro?

2:32

T EST

18. Introduction

0:35

Ken Taylor on animal idioms in business

medium

19. Dialogue: two-word terms

1:35

medium

easy

20. Exercise: two-word terms

2:03

21. Exercise: making comparisons

2:48

S HORT S TORY

22. Introduction

0:32

medium

23. Julie and me

6:14

G RAMMAR

easy

24. Exercises: using “to” or “-ing”

2:43

Reporting verbs

medium

25. Exercise: translating reporting verbs

1:15

M ANAGEMENT

26. Introduction

1:07

Peter Franklin and

medium

27. Excerpt: Abroad but at home

3:28

Rosabeth Moss Kanter

advanced

28. Peter Franklin on management style

1:46

medium

29. Rosabeth Moss Kanter on leadership

3:16

E NGLISH ON THE M OVE

30. Introduction

0:22

Ken Taylor on conference hotels

easy

31. Exercise: organizing a conference

3:01

easy

32. Exercise: asking about catering

1:40

I NSIGHT

33. Introduction

1:07

Business news with Tania Higgins

advanced

34. Egypt and tourism

1:36

35. Libya and oil prices

1:05

36. Walmart

1:04

37. Quotas for women?

1:16

C ONCLUSION

38. For more information

1:07

T OTAL PLAYING TIME

73:40

Downloadable audio files are available at: www.business-spotlight.de/hoeren

NAMES AND NEWS

not just for themselves, but for society as a

whole.

“For me, the biggest emerging market isn’t a

country, it’s women,” Jung says. “We have 600

million women living on a dollar a day, and two

thirds of those below the poverty line are women.

When a woman takes on an earning role, family

health and education improve. The societal

impact is huge.”

A look at trends and people in business

p Avon lady [Track 3]

Andrea Jung is a perfect advertisement for her

cosmetic company. The 52-year-old CEO of Avon

Products is always beautifully dressed and

perfectly groomed — in fact, she looks like the

ideal Avon Lady.

These days, the Avon Lady is known as a “rep-

resentative.” But the company, which was start-

ed in 1886, still sells its products door-to-door

— now in over 120 countries. Jung, its first fe-

male CEO, has held the position since 1999.

The Financial Times ranks her as number two on

its list of the world’s top 50 businesswomen.

Born to first-generation Chinese immigrants,

Jung says her parents gave her the will to suc-

ceed. She got a job as a retail trainee at the

Neiman Marcus department-store chain after

graduating from Princeton University. Jung was

less than thrilled by the job and told her parents

she was thinking of quitting. Her parents were

shocked. “The Chinese don’t quit,” they told her.

“You learn more from bad than good experiences

— that’s how you grow.” Jung told the Financial

Times : “I don’t think I’ve ever let the word leave

my lips again.”

Jung is not only a strong promoter of Avon’s

products. She also believes in encouraging

women to become financially independent —

medium

Business Spotlight 3/2011, p. 6

p Funny professors [Track 5]

Which of these words does not belong with the

others: “stand-up”, “comedy”, “scholars”? If

you said “scholars”, you were wrong. All three

words belong together at the Bright Club in Lon-

don, where academics and researchers who are

serious about their day jobs are getting big

laughs as stand-up comedians in the evening.

Dr Steve Cross, a geneticist, is the consider-

able brain behind the Bright Club, which he de-

scribes as “the thinking person’s variety night”.

Cross says he initiated the club as a way of in-

creasing interaction between university lecturers

and the general public.

“One thing universities are really good at is

talking to people who are under 18, who are try-

ing to decide where to go and what to study,”

Cross told the International Herald Tribune .

“And, of course, we don’t have any trouble

reaching people enrolled at university. But we

advanced

haven’t really found a way to get people between

the ages of 20 and 50 into the conversation.”

Cross is University College London’s public-

engagement coordinator, a new position. “The

idea was to find a way to get real researchers,

talking about real research, in front of a differ-

ent kind of audience than you’d get in a class-

room,” he explains. “Eventually, we hit on the

idea of stand-up comedy — there is serious psy-

chology and neuroscience behind this.”

Both audiences and performers seem to be

enjoying the shows, although some, like Dr So-

phie Scott, a specialist in cognitive neuro-

science, do confess to stage fright, at least at the

beginning. “Make sure you know your first line,

because you’ll forget everything else,” she says.

Business Spotlight 3/2011, p. 7

2. Customers buy for their reasons, not yours.

I agree. You need to express your ideas in

terms of satisfying your customers’ needs.

academic

Hochschuldozent(in)

audience

kluger Kopf, Geistesvater

CEO

Hauptgeschäftsführer(in)

(chief executive officer)

day job eigentlicher Beruf

department-store chain Kaufhauskette

emerging market

enrolled

aufkommender Markt

eventually

eines Tages

geneticist

Genetiker(in)

graduate

mit Diplom abgehen

groomed

gepflegt

hit on the idea

die Idee haben

impact

Auswirkung(en)

BUSINESS SKILLS

leave one’s lips

über die Lippen kommen

lecturer

Dozent(in)

Ken Taylor on selling your ideas

line

Zeile

neuroscience

Neurowissenschaft(en)

poverty line

Armutsgrenze

Exercise: test your attitudes [Track 7]

medium

public engagement

Dialog mit der Öffentlichkeit

quit

kündigen

rank sb.

jmdn. einstufen

Say whether you agree or disagree and why.

researcher

Forscher(in)

retail trainee

Auszubildende(r) im

Einzelhandel

1. Question and attack your own ideas.

I agree. But do it during your preparation —

before you meet the people you want to per-

suade. Then you can be ready to answer crit-

icism.

scholar

Gelehrte(r);

Wissenschaftler(in)

stage fright

Lampenfieber

stand-up comedian

Stand-up-Komiker(in)

thrilled: be ~ by sth.

von etw. hingerissen sein

variety

Variété

brain

Publikum

eingeschrieben

in terms of

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