PPC SEM - An Hour a Day.pdf - e-marketing - wirecode

Advance Praise for Pay-Per-Click Search

Engine Marketing: An Hour a Day

Few online marketing channels are so full of promise as search, every marketer’s ulti-

mate dream: Right person targeted at the right time! To fulill this promise and deliver

glory you need an expert guide, and that’s exactly what David is. In this comprehen-

sive book he’ll illuminate, empower, and help you become great. Buy and be awesome!

—AVINASH KAUSHIK, Author of Web Analytics 2.0 and Analytics Evangelist,

Google

David Szetela’s brilliant and witty insights into how search marketers can leverage the

latest ad channels, formats, and reporting tools from search engines and social media

communities shine through in his new book, Pay-Per-Click Search Engine Marketing:

An Hour a Day . In this must-read for anyone who wants to understand paid search,

Szetela and Clix Marketing colleague Joe Kerschbaum provide a road map for search

marketers to successfully ride the irst set of waves for social media advertising.

—LAURIE SULLIVAN, Editor, MediaPost Search Marketing Daily

Millions of PPC search advertisers are in need of a no-nonsense readable book on the

subject. With Pay-Per-Click Search Engine Marketing: An Hour a Day , David Szetela

and Joe Kerschbaum have delivered. With this guide, the authors go beyond Google to

help marketers tap the Social Media PPC movement. Do your campaign ROI a favor

and pick this book up.

—KEVIN LEE, CEO, Didit

Every digital marketing agency will tell its clients that search engine optimization and

search engine marketing are both in a state of constant change. Pay-Per-Click Search

Engine Marketing: An Hour a Day by my industry colleagues David Szetela and Joe

Kerschbaum can serve as a much needed anchor for online marketing professionals

who need to keep up with the shifts in search engine advertising.

—CHRIS BOGGS, SEO Director, Rosetta & SEMPO President

David Szetela is a master-of-the-art and science when it comes to PPC. He could

bafle you in a moment with his depth of knowledge. Yet here, he feeds you bite-size

chunks of knowledge in a clear and easy to absorb format. Walking you through the

complexities of campaign architecture to creative execution, pretty soon you’ll be

seeing the return on investment you thought only the big advertisers could achieve.

And there’s more than just AdWords advice. Szetela takes you outside of search

engine results into content networks and even Facebook ads. David speaks at major

conferences all over the world and has already enlightened thousands of practitioners

with his easy going style. Now he’s bringing that knowledge directly to your desk.

Read and succeed!

—MIKE GREHAN, VP and Global Content Director, Incisive Media

Ecommerce companies from global to regional are all looking for online advertising

channels that convert new customers at the best price possible. A good part of increas-

ing your online conversion rates is to understand the best practices for pay-per-click

advertising channels across the leading search engines and social media communi-

ties. Pay-Per-Click Search Engine Marketing: An Hour a Day by David Szetela, Joe

Kerschbaum and the team at Clix Marketing have provided an extremely clear expla-

nation of these best practices—one of the best that I’ve read to date.

—BARRY SCHWARTZ, CEO, RustyBrick

In 2010, social media communities have become as large as the top search engines

in their audience reach. With this important milestone, David Szetela and Joe

Kerschbaum have written a book that positions them at the front end of the social

media PPC movement.

—DAVE SNYDER, Co-Founder, Search And Social

I have been doing PPC for around 10 years now and David Szetela’s book is up there

with the best of them. David is a true leader in PPC and this book gives amazing

insight into PPC techniques at all levels, but more importantly, it does it with great

clarity. It is a must-read and I challenge anybody not to learn an immense amount

about PPC from reading it!

—JON MYERS, Head of Search and Associate Director, Mediavest

Paid search represents a substantial opportunity for companies to reach new online

customers at the moment they’re looking for products and services to purchase.

Pay-Per-Click Search Engine Marketing: An Hour a Day takes the guesswork out of

successful PPC advertising by providing step-by-step guidelines on planning, imple-

menting, and measuring a successful program.

—LEE ODDEN, CEO, TopRankMarketing.com

David Szetela is one of my best buddies in the pay-per-click advertising industry. He’s

got a special talent for teaching online advertising marketers best-practices for cam-

paign development, management, and measurement for the every expanding spectrum

of paid channels. David’s slant is unique, based on timeless marketing fundamentals,

and extrapolated brilliantly for today’s online landscape. Obviously it’s a holy mission

from God for Szetela (and his killer team) to share PPC wisdom in the form of this

truly new testament, Pay-Per-Click Search Engine Marketing: An Hour a Day.

—MARTY WEINTRAUB, President, aimClear

With Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela and Joe

Kerschbaum at Clix Marketing are the irst of the PPC advertising gurus to address the

fast growing audience in social media communities. More importantly, David care-

fully lays out the etiquette and context for advertising to Facebook enthusiasts. All

small business marketers who are looking to reach new customers via social media

should read these guidelines.

—JENNIFER EVANS LAYCOCK, Editor, Search Engine Guide

The challenges of PPC advertising can be daunting without the right know-how.

Luckily David Szetela, Joe Kerschbaum and the team at Clix Marketing have come

up with a valuable guide, Pay-Per-Click Search Engine Marketing: An Hour a Day .

Comprehensive and easy to use, this book can bring even an absolute beginner to an

advanced level of proiciency.

—RICH STOKES, CEO and Founder of AdGooroo and Author of Ultimate Guide

to Pay-Per-Click Advertising

Paid search is a tricky game and it’s important to get things right from the get-go.

David’s book thoroughly covers core PPC subjects and brings it all together with top-

ics like how to effectively optimize PPC campaigns and extract actionable data from

PPC reporting. His industry experience & honed insights will certainly save you your

weight in time and money. Pay attention to this book!

—MONA ELESSEILY, VP of Integrated Marketing Strategy, Page Zero Media

I’ve known David as a true rock star of the advertising industry since his days at

Apple and across several lifetimes of a rapidly evolving industry. As a venture capital-

ist I always need to ask companies to look at how they can build sustainable revenues

for agencies that provide both services as well as expert use of technology platforms.

Clix Marketing is pioneering of a pay-per-performance ad agency model is right on

the money. And this book will help advertisers understand the eficacy of this model

for all parties involved.

—HEIDI ROIZEN, Corporate director, member of the boards of TiVo and

Yellow Pages Group

David’s skillful handling of the very complex issue of pay-per-click marketing should

make any marketer conident in their foray into PPC. Dave takes away the potentially

overwhelming fear of PPC and transforms it into a well-handled, systematic approach

that will result in a successful campaign. Even more, seasoned markers will be able to

pick up many modernized tactics from this book that they can add to their arsenal.

—MATT BAILEY, President, SiteLogic

PPC SEM - An Hour a Day.pdf

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: