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The Rhetoric of RHETORIC
By the same author
The Rhetoric of Fiction, 1961
Now Don’t Try to Reason with ME: Essays and Ironies for a Credulous
Age, 1970
A Rhetoric of Irony, 1974
Modern Dogma and the Rhetoric of Assent, 1974
Critical Understanding: The Powers and Limits of Pluralism, 1979
The Vocation of a Teacher, 1988
The Company We Keep: An Ethics of Fiction, 1988
The Harper and Row Rhetoric: Writing as Thinking, Thinking as Writing
(with Marshall Gregory), 1987; 2nd ed., 1991
The Art of Growing Older, 1992
The Craft of Research (with Joseph Williams and Gregory Colomb),
1995; 2nd ed., 2003
For the Love of It: Amateuring and Its Rivals, 1999
Books edited
The Knowledge Most Worth Having, 1967
The Harper and Row Reader (with Marshall Gregory), 1984
The Rhetoric of
RHETORIC
The Quest for Effective
Communication
Wayne C. Booth
238935077.001.png
2004 by Wayne C. Booth
BLACKWELL PUBLISHING
350 Main Street, Malden, MA 02148-5020, USA
108 Cowley Road, Oxford OX4 1JF, UK
550 Swanston Street, Carlton, Victoria 3053, Australia
The right of Wayne C. Booth to be identified as the Author of this Work has been asserted in
accordance with the UK Copyright, Designs, and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or
transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or
otherwise, except as permitted by the UK Copyright, Designs, and Patents Act 1988, without the
prior permission of the publisher.
First published 2004 by Blackwell Publishing Ltd
Library of Congress Cataloging-in-Publication Data
Booth, Wayne C.
The rhetoric of rhetoric: the quest for effective communication / Wayne C. Booth.
p. cm. – (Blackwell manifestos)
Includes bibliographical references and index.
ISBN 1-4051-1236-0 (hardcover: alk. paper) – ISBN 1-4051-1237-9 (pbk.: alk. paper)
1. Rhetoric. I. Title. II. Series.
P301.B594 2004
808–dc22
2004003097
A catalogue record for this title is available from the British Library.
Set in 11.5 on 13.5 pt Bembo
by Kolam Information Services Pvt. Ltd, Pondicherry, India
Printed and bound in the United Kingdom
by MPG Books Ltd, Bodmin, Cornwall
The publisher’s policy is to use permanent paper from mills that operate a sustainable forestry policy,
and which has been manufactured from pulp processed using acid-free and elementary chlorine-free
practices. Furthermore, the publisher ensures that the text paper and cover board used have met
acceptable environmental accreditation standards.
For further information on
Blackwell Publishing, visit our website:
http://www.blackwellpublishing.com
For my wife, Phyllis, thanking her for six decades of criticism
of my frequent failure to practice
listening-rhetoric

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