Search Engine Optimization - Grappone_ Jennifer.pdf - Search Engine Optimization (3041) - superktos86

Praise for Search Engine Optimization:

An Hour a Day

This is a fantastic resource for any busy person suddenly responsible for getting a

website ranked in search engines. The book starts off with the very basics and builds

quickly to a surprisingly deep level of sophistication. Tightly written and to the point,

it gives you the knowledge you need to make a big difference in how your site appears

in search engines. In addition to all the very speciic recommendations on what to

do, the authors give you the background to understand why their techniques work. I

highly recommend it.

—RAFAEL BAPTISTA, SEO Specialist, Tripadvisor.com

Authors Gradiva Couzin and Jennifer Grappone give practical advice on SEO topics

ranging from basic keyword research to more sophisticated technical SEO concepts,

and lucky for the reader, they’ve added a nice dose of humor into what otherwise

might be a dry topic!

The book is a terriic entrée into the Social and Mobile Web, framing the conversa-

tion in a way that is informative and helpful without being overwhelming. I have no

hesitation recommending it to anyone new to the industry!

—ANDY BEAL, Coauthor of Radically Transparent ; Founder and Editor of

MarketingPilgrim.com

Gradiva and Jennifer stuff their new and improved 3 rd edition with pearls of wisdom,

practical advice, and rock-solid SEO knowledge. If you read even half of the book you’ll

be an SEO star. Imagine what will happen if you read the whole thing! Buy it now!

—AVINASH KAUSHIK, Author of Web Analytics 2.0 and Google Analytics

Evangelist

This book is a supremely well-organized tactical roadmap to help anyone tackle

search engine optimization, step-by-step.

—REBECCA LIEB, Author of The Truth About Search Engine Optimization

SEO: An Hour a Day is an immediately actionable guerilla ield guide for small busi-

nesses, corporate in-house marketers, and solo practitioners. I like the step-by-step,

easy to understand approach. Gradiva and Jennifer have a terriic grip on what real

SEO practitioners should undertake short, mid, and long term. This book literally

teaches a daily SEO process, making search engine optimization a way of life, hour

by hour.

—MARTY WEINTRAUB, President, aimClear

Your brand is what Google says it is! You exist only if your customers ind you in

search. Will you ind the hour a day to help yourself be found or will you let your

competitors have the advantage? This excellent book is full of practical advice and

expert techniques that have been tested in the real world, and it will help you quickly

develop a solid, actionable SEO strategy and framework.

—BRYAN EISENBERG, Wall Street Journal Bestselling Author of Waiting for Your

Cat to Bark? , Call to Action, and Always Be Testing

Jennifer Grappone and Gradiva Couzin have taken their classic Search Engine

Optimization: An Hour a Day up quite a few notches. The third edition includes

crucial updates and excellent new social media info that make it a must-read for all

marketers.

—DAVID SZETELA, Owner and CEO of Clix Marketing and Coauthor of Pay-

Per-Click Search Engine Marketing: An Hour a Day

An hour a day: Is that all you really need for search engine success? If you faithfully

follow the process outlined in this book, the answer is an emphatic yes, as you’ll be far

ahead of 95 percent of your competitors who either aren’t spending any time or don’t

have a clue what it takes to make it to the top. This book contains distilled wisdom

that’s valuable for anyone wanting to achieve top rankings in search engines—begin-

ners and experts alike.

—CHRIS SHERMAN, Executive Editor, SearchEngineLand.com

This book offers proven, helpful, easy-to-understand advice for beginners and even

more advanced SEOs. This third edition now also explores the intersection of SEO

and social media, shepherding readers through the mysteries of social marketing and

providing down-to-earth guidance on creating a practical social marketing plan.

—JILL WHALEN, CEO, High Rankings

Written with a conversational, empowering, and engaging tone, Search Engine

Optimization: An Hour a Day is the only book that teaches SEO using a unique and

successful approach. From strategy to implementation and optimization, this valuable

resource gives you easily digestible, bite-sized nuggets containing proven, ield-tested

principles— it’s SEO done right. What’s more, this new edition provides you with

great new content, especially around the intersection of search and social media. It’s a

must-read for anyone interested in the success of their business or organization.

—AMMAN BADLANI, Manager, Online Marketing and Analytics, Planned

Parenthood Federation of America

Search Engine

Optimization

An Hour a Day

Third Edition

Jennifer Grappone

Gradiva Couzin

Search Engine Optimization - Grappone_ Jennifer.pdf

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