active_e_flyer.pdf

BMW ActiveE

Sheer

Driving Pleasure

www.bmw.com

THE BMW ACTIVE E.

DEVELOPED TO ELECTRIFY.

BMW EfficientDynamics

Less emissions. More driving pleasure.

International version. Please contact your local dealer for country speci c information.

Editorial

EVERY MOVEMENT

NEEDS A

ROLE MODEL.

The BMW ActiveE ushers in a new age of mobility. Not only does its

innovative drive concept bring a new form of dynamics to our streets,

it also paves the way for a future of emission-free driving. And today,

we are closer than ever to making this future a reality.

Read how % electric power is transformed into pure driving pleasure.

Find out how the vehicle interacts with the outside world thanks to

intelligent networking. And take a look at the fascinating details that move

the BMW ActiveE in silence. Also, along with insight into the history

of BMW electric drive systems, you’ll nd an exclusive preview of the

forthcoming innovations and the visions of BMW engineers. As for the

mobility issues that lie ahead, a hand-picked group of global thought-

leaders on sustainability, economics and design answer the questions.

Travel with us through exciting times – in the BMW ActiveE.

To experience the BMW ActiveE online, go to

www.bmw.com/activee

www.bmw.com/activee/thoughtleaders

Equipment of model shown: BMW ActiveE

Motor: BMW electric synchronous motor

Peak output: kW ( hp)

Wheels:

Exterior colour: Alpine White

non-metallic

" light alloy wheels Streamline

with mixed tyres

Upholstery:

Dakota leather Pearl Grey

Interior trim:

Alpine White

1 Average power consumption, 0.12 kWh per km.

2 Available from Original BMW Accessories on www.bmw.com/accessories

BUILT TO LEAD THE CHARGE.

With the BMW ActiveE, we are making a new promise:

% emissions and % driving pleasure . Its newly developed

BMW eDrive technology, which ensures impressive acceleration

from a standstill, combines the joy of driving with the future –

without relinquishing classic BMW features such as rear-wheel

drive.

while the car is braking. Furthermore, optimised lithium-ion

battery cells and motor management increase power and

range by up to %. So, depending on your driving style

and use of air-conditioning or heating, you can cover up to

kilometres in everyday use free of local emissions.

A simple touch of a button makes the BMW ActiveE

even more ef cient. ECO PRO mode, using the on-board

computer, helps the driver adopt the most economical style.

Charging the high-voltage batteries is simple and easy, either

from any -volt power point or a public charging station.

Additionally, a convenient wall box charging system can be

installed in your garage on request. And, if you charge the

car with electricity created from % renewable sources,

driving will be completely emissions-free. After only four to

ve hours of charging time at the wall box, the BMW ActiveE

is once again ready for another exciting day. Jump in and

enjoy electrifying, sustainable and pure driving pleasure.

Consisting of three modules – an electric motor, a high-voltage

lithium-ion battery and an intelligent motor control unit –

eDrive delivers maximum ef ciency and outstanding dynamics

like never before in a BMW. With peak output of kW ( hp)

and Nm of torque, a compact electric synchronous motor

on the rear axle delivers instantly available forward thrust.

The BMW ActiveE, in fact, can accelerate from zero to

km/h in just . seconds almost silently. The energy for

this performance is provided by lithium-ion high-voltage

batteries cleverly positioned to ensure perfect weight

distribution and neutral handling. In addition, an intelligent

engine control system enables the batteries to be charged

ECO PRO mode: all you need

to do is press a button and the energy

reserves of the BMW ActiveE are used

in the most intelligent way. The on-board

computer, for instance, modulates the

comfort functions to optimise power

use. Also, tips on energy-ef cient driving,

such as maintaining an optimum speed,

are shown on a display.

www.bmw.com/activee/edrive

CO emissions generated through the production and delivery of the fuel or other energy sources were not accounted for in determining CO emissions gures.

Average power consumption, . kWh per km.

Mr Wrage, what role will alternative power mechanisms play in the future?

I have been greatly impressed and inspired by the books “The Limits to Growth” by Dennis Meadows

and “Factor ” by Ernst Ulrich von Weizsäcker. They illustrate how important sustainability and resource

ef ciency are these days. Alternative vehicle power mechanisms naturally have a central role to play

here. Should there one day be no more oil, then alternative methods would be indispensable. Cars,

buses and lorries will become electric, powered by hydrogen or bio-diesel, and ships would again

rely on wind power. And crucially, the energy must come % from regenerative sources to achieve

maximum ef ciency.

STEPHAN WRAGE, INVENTOR OF THE SKYSAIL.

SWITCHED ON TO THE CITY.

Anyone who claims that environmental awareness is purely a rational matter

is mistaken. The BMW ActiveE, with dynamic lines that will excite you at

the very first glance, is proof to the contrary. The distinctive shoulderline

emphasises the long wheelbase and the perfect proportions, from the

muscular front through to the powerful rear. Similarities with the BMW

Series Coupé, which the BMW ActiveE is based on, are clear to see.

As are the differences: the silver-blue shimmering lines on the gleaming

white bodywork stand out as a particularly distinctive feature. While

emphasising the car’s dynamic image, they also hint at the electrifying

power of its drive system. Last but not least, the optional " light alloy

wheels with their Aero design further enhance the sporty looks of this

thoroughbred coupé, making the BMW ActiveE a real eye-catcher in town.

www.bmw.com/activee/production

Mr Alt, do we have to sacri ce good

design for the sake of sustainability?

Sustainability is in the nature of good design.

And good design is becoming more and

more in uenced by our understanding of the

environment. For four billion years, nature

has shown us how perfectly formed design

looks and functions, we just have to follow

its example. We are at the beginning of a

new era of uncompromising development,

in which sustainable design will become a

functional and aesthetic pleasure.

MARC ALT, SUSTAINABLE DESIGN

THOUGHT-LEADER.

Exterior design: based on the electrical circuits at the

heart of the BMW ActiveE, the streamlined exterior graphics ow with

the aerodynamically optimised bodywork. As you glide through town, the

silver-blue lines glint with a metallic shimmer, underlining the innovative and

sporty character of the car.

Mr Van der Ryn, to what extent is sustainable thinking in uencing

the functionality and ergonomics of products?

Sustainability means that we are directing our thoughts and actions to the

long-term interests of our health and that of our habitat. Accordingly, functionality

and ergonomics must be approached practically, they need to be solutions-

orientated. A sustainable product can be designed to be thoroughly comfortable

and user-friendly – regardless of whether it’s a car, a piece of furniture or a

modern building.

SYM VAN DER RYN, INVENTOR AND VETERAN OF SUSTAINABLE

ARCHITECTURE.

MORE SPACE. MORE ENERGY.

E V E RY DAY.

It’s clear from the moment you get inside: this is a BMW through and through. The door sill nishers with ActiveE

lettering offer a very personal reception and the leather seats in Pearl Grey with blue ornamental seams invite you

to make yourself at home.

You can’t help but be captivated by the well-de ned, sporty character of the interior with its Alpine White trims.

It’s practical, too. As a fully- edged coupé, the BMW ActiveE has four seats and provides suf cient space for

day-tripping with friends or extended shopping trips in town. The luggage compartment volume of litres adds

to the great sense of versatility. What’s more, the BMW ActiveE provides a truly unique form of comfort because

the eDrive system makes very little noise. And that means there are practically no distractions when you drive.

Just close the door and leave your everyday cares behind.

www.bmw.com/activee/comfort

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