Marketing-Strategy-Guide-Desktop-Guide.pdf

IBC

The Marketing Strategy

Desktop Guide

Second edition

Norton Paley

Thorogood Publishing

10-12 Rivington Street

London EC2A 3DU

Telephone: 020 7749 4748

Fax: 020 7729 6110

Email: info@thorogoodpublishing.co.uk

Web: www.thorogoodpublishing.co.uk

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A CIP catalogue record for this book is

available from the British Library.

ISBN PB: 978-185418490-0

RB: 978-185418491-7

Printed in the UK by Marston Digital.

Designed and typeset in the UK by Driftdesign.

Dedication

To my family and especially to Annette – my wife, friend,

and good-natured editor.