MDL2-Roadmap.pdf

MILLION DOLLAR LICENSING 2.0

How to Leverage “Local-to-Global” Marketing

Into a 7-figure Licensing Business

Step 1: Start where you’re standing

 Your only goal is to get one client

 List every friend, relative, and business you come into contact with

 The Show Stopper Question: Where is the “ad buy”?

 List 5-10 different markets to start with

 Start with the low-hanging fruit

Step 2: Start with one licensing strategy ONLY

 PCR

 Customer/subscriber Activation

o Scratch and Dent

o Overstock

o Market test

 The single best campaign to start with: Customer/subscriber Activation

The Big Profits from Small Efforts Roadmap

MILLION DOLLAR LICENSING 2.0

How to Leverage “Local-to-Global” Marketing

Into a 7-figure Licensing Business

Step 3: Local-to-Global Starting Point

 Start locally in a single niche market

 The first campaign (or a portion of it) for the first client in each local market

is free

 Subsequent campaigns are at 20% of the profits

Step 4: Local-to-Global Expansion – Part 1

 Once you have a successful campaign, contact other businesses in that same

niche market

 “I just produced $78,432 in extra profits for Westland Auto – would you like

me to do this for you too?”

 Your “maximum conversion” toolkit

o Case Study

o Testimonial

 Ramping up your sales

o “Stacked Case Studies”

o Drip sequence

The Big Profits from Small Efforts Roadmap

MILLION DOLLAR LICENSING 2.0

How to Leverage “Local-to-Global” Marketing

Into a 7-figure Licensing Business

Step 5: Local-to-Global Expansion – Part 2

 How to dominate and “own” your niche market

 More clients in each niche market

 Other strategies to your existing clients

Step 6: Local-to-Global Expansion – Part 3

 Expand into other niche markets

 Now you can start at Step 2, leveraging your track record to get

appointments with prospects in other niche markets

 “Here are the results I’ve produced for my clients in the xyx market. Now

I’m expanding into your market and I’d like to produce similar results for

your business – and I’ll even do the first project for free. However, I’m

sending this letter to ten companies in your industry and I’ll only be working

with one client on this free basis.”

The Big Profits from Small Efforts Roadmap

MILLION DOLLAR LICENSING 2.0

How to Leverage “Local-to-Global” Marketing

Into a 7-figure Licensing Business

Step 7: Local-to-Global Expansion – Prospecting Resources

 Yellow Pages ads – ½ page

 Local and national magazine ads – ½ page

 Val Pack or similar coupon programs – 3 consecutive months

 Local and national newspapers, lifestyle sections ads

 Local and national newspapers, business page ads

The Big Profits from Small Efforts Roadmap

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