MDL2-Roadmap-Transcript.pdf

MDL 2.0 Roadmap

Notes

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Big Profits from Small Efforts Roadmap

Hi, this is Bob Serling, and in this video I am going to

give you a complete overview of The Big Profits from Small

Efforts Roadmap. Now, the reason I am going to do this, it is

really important to have this big picture of exactly what you

are going to be doing from right now until the end of the

program.

It really helps you to take in the material and understand

it in the most effective way possible. In the video here,

which runs about 20 minutes, I take you on a complete tour

of the roadmap, you’ll see exactly how it works, you’ll see

how easy it makes it for anybody, regardless of what level of

experience they have to make licensing a very profitable

endeavor. And,how much your clients are going to like it

because it is so easy to do.

So, with that in mind, let’s get right over to the video

lesson now.

In this session I want to give you an overview of the Big

Profits from Small Efforts Roadmap. It's seven simple steps

that will show you exactly where you are now and exactly

where you're going to end up at the end of this program.

The real purpose of the Roadmap is to show you how to

leverage my local-to-global marketing approach and turn it

into a seven-figure licensing business.

Now, there are seven steps. Each one is easy. They're

logical. You get all the materials to do them. So I want to

give you an overview of them so you understand the entire

process before we get into the detail of each step in these

sessions we're going to have coming up.

Step 1 is the prospecting step, and we use a method here

that we call "start where you're standing". Start where you're

standing means that you're going to start with those

prospects who you already have some established

relationship with. I'll show you how to do that in a second,

but what's equally important is to remember that in this step,

your only goal is to get one local client. That's it. If you can

get one local client – and it's really easy to do when you use

the Roadmap approach – then you can build that from a local

to global licensing business really quickly.

Big Profits from Small Efforts Roadmap

MDL 2.0 Roadmap

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So the first step to do this is you're going to list every

business that you come into contact with during your

personal and business activities in a normal day. So you'll

sit down and just think about all those businesses that you

come into contact with over three or four days, and you just

make a list of them.

Once you have that list, we apply what we call the "show

stopper question", which is where is the ad buy? What that

means is you only want to deal with prospects who are

already buying advertising, and I'll teach you how to do that

in an upcoming session.

So once you have your list and you've narrowed it down

first by who's buying advertising, then you want to take the

top five to ten markets of those prospects – for instance, it

could be jewelry stores, it could be restaurants, it could be

vitamin shops, it can have tire stores – anything, but which

are the best markets to start with?

And then we're going to pare it down even tighter. We

start with the low-hanging fruit, and to put it real simply, the

low-hanging fruit are those prospects who you come into

contact with on a daily basis that you have the strongest

bond with. You've known them for a number of years.

Maybe they're even a relative, but they're someone you've

done business with for a number of years, so they have

reason to trust you.

After the prospecting step, we move on to step two,

which is to understand that you're going to start with one

licensing strategy only – no more – because what happens is

if you try to present a prospect with multiple strategies,

you've given them to many options, they can't make a

decision, they put you on the back burner, and then you

never get moved forward again.

Now, we have five strategies that we work with. I'm just

going to tell you what they are – a quick overview – and

won't go into them in detail.

The first one is called PCR, or Past Customer

Reactivation. That's where you help a business take their

past customers who haven't done business with them for a

while and get them to buy again. Real easy to do. You'll get

Big Profits from Small Efforts Roadmap

MDL 2.0 Roadmap

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all the scripts for it. You'll get the entire campaign, word for

word, and complete instructions on how to use it.

Next step is a campaign called Customer Subscriber

Activation. It's similar to Past Customer Reactivation, but

here you're working with both their customers and their non-

customers, and what you want to do is activate them. By

activate, I mean motivate them to buy.

The third campaign is called a Scratch and Dent – and

Scratch and Dent only work with a company that has a

physical product. You want to take mildly damaged copies

of that product. All companies have these – things get

scratched or marred in shipping or from use, or they fall off

a shelf – and you're going to sell those at a discount. Again,

you get the entire campaign – everything you need to

implement it.

There's another version of the Scratch and Dent called

the Overstock. This is where you take stock that's sitting

around and is not necessarily scratched or damaged, but you

want to move it quickly. Again, you'll get the full campaign

and complete instructions for using it.

The final campaign is called a Market Test, and you can

use it with any type of product or service, but Scratch and

Dent and Overstock only work with physical products, while

Market Test can work with services and also works with

electronic products, and you may be market testing the price,

you may be market testing an offer – there are many

different elements. I'll show you all of them.

But those are the five campaigns.

Now, out of the five campaigns, there's one that's always

best to start with, and for my money, and let me tell you, for

your money, too, the best campaign to start with is Customer

Subscriber Activation.

And the reason it's the best campaign is because you're

dealing with all of the company's customers and all of their

subscribers and their non-customers – people who haven't

bought yet – all at once. So that means you've got a lot more

people who you can convert.

Big Profits from Small Efforts Roadmap

MDL 2.0 Roadmap

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So it's definitely the only campaign I ever start a client

with, and it's the only one I recommend you start a client

with, although you could use the other four.

Now, at the end of the program I'm going to show you

how to use Toll Gate Joint Ventures, as well. They're very

lucrative, but I don't include them in the five main

campaigns because they're more time consuming to do,

they're more difficult to get your prospects to do, but they're

very lucrative, so once you have experience with these

others, then you can start using Toll Gate Joint Ventures, as

well.

So let's take a look at step three, which is what I call the

Local-to-Global Starting Point. Quite simply, you're going

to start locally in a single-niche market. And remember,

you're going to start with one client only. That's all you

need to do.

The next point is that the first campaign or some portion

of it, for the first client only in each local-niche market, is

done for free. Now, if you're familiar with Million Dollar

Licensing 1.0, this is a big difference. In 1.0, we never did

any campaign for free.

I'm assuming here that you're new to licensing and you

don't have a track record to rely on, so what you're going to

do is leverage your trusting relationship with people you

know who you come into contact with every day, and the

fact that you'll do the first campaign or at least some portion

of that campaign for free. And real quickly, a portion is you

might say, "Okay, if you have a list of 20,000 people, we'll

email 5,000 of them and I'll do that for free. The first use of

that is for free. You get that at no cost whatsoever."

Now, all subsequent campaigns or all subsequent

portions of your first campaign are done at 20% of the

profits. That's your share and that's what you get paid.

So it's really important to understand that only the first

campaign or a portion of it is done for free in a new niche

market, and then everything else, they're going to pay you

your 20%.

Step four is the first Local-to-Global Expansion Point,

and I call it Part 1, and it's really easy and very logical.

Big Profits from Small Efforts Roadmap

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