Enterprise Marketing Management - The New Science of Marketing.pdf - Computers & Internet - quiteinsaneblablador

Enterprise

Management

Marketing

Enterprise

Management

The New Science of Marketing

Dave Sutton and Tom Klein

John Wiley & Sons, Inc.

Marketing

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or

transmitted in any form or by any means, electronic, mechanical, photocopying,

recording, scanning, or otherwise, except as permitted under Section 107 or 108

of the 1976 United States Copyright Act, without either the prior written

permission of the Publisher, or authorization through payment of the appropriate

per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive,

Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the web at

www.copyright.com. Requests to the Publisher for permission should be

addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River

Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail:

permcoordinator@wiley.com.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have

used their best efforts in preparing this book, they make no representations or

warranties with respect to the accuracy or completeness of the contents of this

book and specifically disclaim any implied warranties of merchantability or

fitness for a particular purpose. No warranty may be created or extended by sales

representatives or written sales materials. The advice and strategies contained

herein may not be suitable for your situation. The publisher is not engaged in

rendering professional services, and you should consult a professional where

appropriate. Neither the publisher nor author shall be liable for any loss of profit

or any other commercial damages, including but not limited to special,

incidental, consequential, or other damages.

For general information on our other products and services please contact our

Customer Care Department within the U.S. at (800) 762-2974, outside the

United States at (317) 572-3993, or fax (317) 572-4002.

Wiley also publishes its books in a variety of electronic formats. Some content

that appears in print may not be available in electronic books. For more

information about Wiley products, visit our web site at www.Wiley.com.

ISBN 0-471-26772-4

Printed in the United States of America

10987654321

Enterprise Marketing Management - The New Science of Marketing.pdf