Furniture World 09-10.2008.pdf

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furniture world
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IN THIS ISSUE
Cover: Featured is the White Diamond Sleep System from the Precious Gems
Collection by luxury visco memory foam-bedding manufacturer Joya Sleep Systems .
Joya Sleep Systems uses soy-based PureForm visco memory foam and high resilience core
foam that include a minimum of 15% soy, and feature the latest in environmentally friendly
technology. The TV show, "Designing Spaces" selected this Sleep System to be featured in
their "Living Green Sleep Solutions" segment in October. Based in High Point, NC, Joya
Sleep Systems by Garme, is the North American division of Garme Colchones of Valencia,
Spain, one of the largest bedding manufacturers in Europe. See the Joya Sleep Systems ad
on page 1 in this issue, or visit www.joyasleepsystems.com for more information.
OPERATIONS management
26 THE BIG SAME DAY
SERVICE CALL EXPERIMENT
Roomful Express Furniture looked at their
service and redelivery costs and decided
to implement a highly successful same
day service program.
32 MORE PERFECT DELIVERIES
A good driver job description is the first
step toward bringing your successful
delivery rate over the 97% benchmark.
34 TOP TEN STORE LIGHTING
& COST SAVING STRATEGIES
Ten ways to improve displays, save elec-
tricity and avoid retail lighting mistakes.
56 MODERN WAYS TO
MAXIMIZE GMROI - PART 2
More innovative ways to increase your
GMROI.
on successful consumer design seminars.
20 WHAT WORKS NOW
TO DRIVE STORE TRAFFIC
It isn’t time to do blanket price promo-
tions or large-scale top of mind advertis-
ing awareness campaigns. So what
should you do to boost traffic?
40 CUSTOMERS JUDGE YOU
IN THE BLINK OF AN EYE
Store exteriors and entryways should
give shoppers clues about the shopping
experience they can expect.
62 SUSTAINABILITY FOLLOW-UP
Notes on how the movement toward
green retailing has matured.
SALES SKILLS / management
09 I WANT A RAISE!
Cartoon series by Wendy Liddle that illu-
minates the lighter side of retail.
52 SALES TIPS FOR SLOW DAYS
Motivational and practical advice for
making the most of each UP when traffic
is slow.
60 WHAT ARE THEY THINKING,
THOSE CRAZY STORE OWNERS?
Sometimes furniture store owners say
and do things that defy reason.
DEPARTMENTS
70 BEST SELLING DESIGNS
Editors’ picks of best selling designs.
86 INDEX & DESIGN CONTACTS
Telephone and email contacts for adver-
tisers and featured “Design” editorial.
MARKETING management
06 WHAT YOU NEED TO KNOW
ABOUT SOCIAL NETWORKING
Solidify your customer base, energize
your sales force, attract a new genera-
tion of buyers and generate revenue in a
number of innovative ways.
14 DECORATING SCHOOL
CRASH COURSE - FABRICS
Continuation of this popular series that
provides scripts retailers can use to put
FURNITURE WORLD MAGAZINE BPA Association of Business Publishers
1333A North Ave. #437, New Rochelle, NY 10804
Tel: 914-235-3095 Fax: 914-235-3278 www.furninfo.com
Publisher Barton Bienenstock barton@furninfo.com
Editor Russell Bienenstock russ@furninfo.com
Vice President Sales Thelma Mason Davis thelma@furninfo.com
Associate Publisher Larry Stein larryboy303@gmail.com
Sales Manager Eastern Region Gary Siegel gary@furninfo.com
Account Executive Eastern Region Jon Siegel jon@furninfo.com
Associate Editor S.T. Bienenstock editor@furninfo.com
Canadian & Feature Editor Janet Holt-Johnstone editor@furninfo.com
Art/ Design Editor Barbara Bienenstock barbara@furninfo.com
Comptroller Gifford Dorival gifford@furninfo.com
Design Feature Editor Cathy Finney editor@furninfo.com
Sales Education Feature Editor Cathy Finney editor@furninfo.com
Marketing Feature Editor Larry Mullins editor@furninfo.com
FURNITURE WORLD: (ISSN0738-890X) - Published every other month by Towse Publishing Co., 1333-A North Avenue, #437
New Rochelle, NY 10804. Subscription: $19 per year; $39.00 for 3 years, $29 Canada, $4/copy; Foreign $89; (U.S. cur-
rency only). Periodical postage paid at New Rochelle, NY and additional mailing offices. US POSTMASTER: send address
changes to Furniture World, PO Box 16044, St. Louis, MO 63105. Publications Mail Agreement Number 41659018. Return
undeliverable Canadian addresses to: PO Box 875, STN A, Windsor ON N9A 6P2. Copyright 2008 Towse Publishing
Company, all rights reserved. Reproduction in whole or in part is strictly prohibited.
2 FURNITURE WORLD September/October 2008
The Business Solutions Magazine For Furniture Retailers
FOUNDED 1870 • Visit www.furninfo.com The Industry’s Most Extensive Furniture Site
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