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Designing with the

Mind in Mind

Simple Guide to Understanding

User Interface Design Rules

Designing with the

Mind in Mind

Simple Guide to Understanding

User Interface Design Rules

Jeff Johnson

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Notices

Knowledge and best practice in this ﬁ eld are constantly changing. As new research and experience

broaden our understanding, changes in research methods, professional practices, or medical

treatment may become necessary.

Practitioners and researchers must always rely on their own experience and knowledge in

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Library of Congress Cataloging-in-Publication Data

Johnson, Jeff, Ph. D.

Designing with the mind in mind: simple guide to understanding user interface

design rules / Jeff Johnson.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-12-375030-3 (alk. paper)

1. Graphical user interfaces (Computer systems) I. Title.

QA76.9.U83J634 2010

005.4'37—dc22

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library.

ISBN: 978-0-12-375030-3

2010001844

For information on all Morgan Kaufmann publications, visit our

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10 11 12 13 5 4 3 2 1

Acknowledgments

I could not have written this book without a lot of help and support.

First to mention are the students of the Human-Computer Interaction course I

taught as an Erskine Fellow at the University of Canterbury in New Zealand in the

winter semester of 2006. It was for them that I developed a lecture providing a brief

background in perceptual and cognitive psychology—just enough to enable them to

understand and apply user interface design guidelines. That lecture expanded into a

professional development course, then into this book.

Second are the reviewers of the irst draft: Susan Fowler, Robin Jeffries, Tim McCoy,

and Jon Meads. They made many helpful comments and suggestions that allowed me

to greatly improve the book.

Third are three cognitive science researchers who provided useful content,

directed me to valuable readings, or allowed me to bounce ideas off of them: Prof.

Edward Adelson (M.I.T. Dept. of Brain and Cognitive Sciences), Prof. Dan Osherson

(Princeton University Dept. of Psychology), and Dr. Dan Bullock (Boston University

Dept. of Cognitive and Neural Systems).

The book also was helped immeasurably by the care, oversight, logistical support,

and nurturing provided by the staff at Elsevier, especially Mary James, David Bevans,

and Andre Cuello.

Valuable additional copyediting was provided by Cate de Heer. Most impor-

tantly, I thank my wife and friend Karen Ande for her love and support while

I was researching and writing this book, all the more remarkable because it coin-

cided with the period when she was completing a book of her own: Face To Face:

Children of the AIDS Crisis in Africa , a photography book documenting the plight

of children orphaned by AIDS in sub-Saharan Africa (FaceToFaceAfrica.com).

vii

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