0805861793.Routledge.The.Rhetorical.Nature.of.XML.Constructing.Knowledge.in.Networked.Environments.May.2009.pdf

The Rhetorical Nature of XML

The Rhetorical Nature of XML is the ﬁrst volume to combine rhetoric,

XML, and knowledge management in a substantive manner. It serves as a

primer on XML and XML-related technologies, illustrating how the naming

of XML elements can be understood as a rhetorical act, and detailing the

essentials of knowledge management practices that illustrate the need for

intelligently conceived databases in organizations. Authors J.D. Applen and

Rudy McDaniel explain how technical knowledge and rhetorical knowledge

are symbiotic assets in the modern information economy, emphasizing

that skilled professionals and apprentice learners must not only adapt to

and become adept with new technological environments, but they must also

remain aware of the dynamic social and technological contexts through

which they communicate. Applen and McDaniel use this subject as a catalyst

to encourage interdisciplinary connections and projects between experts in

fields such as technical communication, digital media, library science,

computer science, and information technology.

The authors demonstrate techniques for working with XML in inter-

disciplinary projects with attention to single sourcing and content management.

Interviews with practitioners working with XML for research and in industry

are also included, to illustrate how XML is currently being used in a variety

of disciplines, such as technical communication and digital media. Combining

applied theory and XML technology to solve real-world problems in

technical communication and digital media, this work provides an entry point

for students and practitioners who do not have an extensive background in

markup languages, enabling them to begin developing user-centric projects

using XML.

Visit the book’s companion web site: http://rhetoricalxml.com/

J.D. Applen is an associate professor of English at the University of Central

Florida. His scholarly interests include XML and archiving, knowledge

management, hypertext theory, the history of texts and technology, and the

rhetoric of science and technology. He received his doctorate from the

University of Arizona.

Rudy McDaniel is an assistant professor of Digital Media at the University

of Central Florida. His research interests include XML, narrative theory,

video game technologies, and knowledge management frameworks. He

received his doctorate from the University of Central Florida’s Texts and

Technology program.

The Rhetorical Nature

of XML

Constructing Knowledge in

Networked Environments

J.D. Applen

Rudy McDaniel

University of Central Florida

First published 2009

by Routledge

270 Madison Ave, New York, NY 10016

Simultaneously published in the UK

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group,

an informa business

This edition published in the Taylor & Francis e-Library, 2009.

To purchase your own copy of this or any of Taylor & Francis or Routledge’s

collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.

or reproduced or utilized in any form or by any electronic,

mechanical, or other means, now known or hereafter

invented, including photocopying and recording, or in any

information storage or retrieval system, without permission

in writing from the publishers.

Trademark Notice : Product or corporate names may be trademarks

or registered trademarks, and are used only for identiﬁcation and

explanation without intent to infringe.

Library of Congress Cataloging in Publication Data

Applen, J.D.

The rhetorical nature of XML/J.D. Applen, Rudy McDaniel.

p. cm.

1. XML (Document markup language). 2. Rhetoric.

3. Technical communication. I. McDaniel, Rudy. II. Title.

QA76.76.H94A69 2009

006.7

2008046966

ISBN 0-203-86945-1 Master e-book ISBN

ISBN13: 978–0–8058–6179–2 (hbk)

ISBN13: 978–0–8058–6180–8 (pbk)

ISBN13: 978–1–4106–1536–7 (ebk)

ISBN10: 0–8058–6179–3 (hbk)

ISBN10: 0–8058–6180–7 (pbk)

ISBN10: 1–4106–1536–7 (ebk)

4—dc22

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