Do-It-Yourself Web Stores for Dummies (ISBN - 0470174439).pdf

(17339 KB) Pobierz
untitled
W e b S t o r e s
F O R
D U M m I E S
by Joel Elad
D O -IT - YO U R S EL F
691918679.014.png 691918679.015.png 691918679.016.png 691918679.017.png
Web Stores Do-It-Yourself For Dummies ®
Published by
Wiley Publishing, Inc.
111 River Street
Hoboken, NJ 07030-5774
www.wiley.com
Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana
Published by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, elec-
tronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the
1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through
payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923,
(978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department,
Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at
http://www.wiley.com/go/permissions .
Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The
Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered
trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used
without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not
associated with any product or vendor mentioned in this book.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY : THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR
WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIF-
ICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR
PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE
AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE
UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFES-
SIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL
PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING
HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR
A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER
ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE.
FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DIS-
APPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.
For general information on our other products and services, please contact our Customer Care Department within the U.S. at
800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.
For technical support, please visit www.wiley.com/techsupport.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in
electronic books.
Library of Congress Control Number: 2007942002
ISBN: 978-0-470-17443-2
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
691918679.001.png 691918679.002.png 691918679.003.png 691918679.004.png
W e b S t o r e s
F O R
D U M m I E S
by Joel Elad
D O -IT - YO U R S EL F
691918679.005.png 691918679.006.png 691918679.007.png 691918679.008.png
Web Stores Do-It-Yourself For Dummies ®
Published by
Wiley Publishing, Inc.
111 River Street
Hoboken, NJ 07030-5774
www.wiley.com
Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana
Published by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, elec-
tronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the
1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through
payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923,
(978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department,
Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at
Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The
Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered
trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used
without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not
associated with any product or vendor mentioned in this book.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY : THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR
WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIF-
ICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR
PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE
AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE
UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFES-
SIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL
PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING
HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR
A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER
ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE.
FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DIS-
APPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.
For general information on our other products and services, please contact our Customer Care Department within the U.S. at
800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.
For technical support, please visit www.wiley.com/techsupport.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in
electronic books.
Library of Congress Control Number: 2007942002
ISBN: 978-0-470-17443-2
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
691918679.009.png 691918679.010.png 691918679.011.png
About the Author
Joel Elad is the head of Real Method Consulting, a company dedicated to educating people on
how to sell on the Internet, and eBay in particular, through training seminars, DVDs, books, and
other media. He holds a Master’s Degree in Business from UC Irvine, and a Bachelors Degree in
Computer Science and Engineering from UCLA.
Joel has written several books in the field of e-commerce, including Starting an Online Business
All-In-One Desk Reference For Dummies , eBay Your Business , and How to Sell Anything on
Amazon . . . and Make a Fortune! He has contributed to Entrepreneur magazine and Smartbiz.com,
and has spoken at regional and national conferences on the topic of eBay and/or e-commerce.
He is the lead eBay instructor for the Learning Annex in New York City, Los Angeles, San Diego,
and San Francisco. He has taught at institutions like the University of California, Irvine. He is an
Educational Specialist trained by eBay and a proud member of eBay’s Voices of the Community.
Joel has previously worked for companies like IBM Global Services, where he was a project man-
ager and software developer working for Fortune 500 clients. He operates several e-commerce
sites, including NewComix.Com, which has quickly become a low-priced leader of comic books,
toys, and action figures to US and international customers. While he was the Marketing and
Sales Director at Top Cow Productions, Joel implemented an eBay sales channel and helped
revamp their e-commerce operations. He continues to consult for various clients to add or
improve their e-commerce operations.
Joel lives in San Diego, California. In his spare time, he hones his skills in creative writing, Texas
Hold ’Em poker, and finance. He is an avid traveler who enjoys seeing the sights both near and
far, whether it’s the Las Vegas Strip or the ruins of Macchu Picchu. He spends his weekends
scouring eBay and local conventions for the best comic book deals, catching the latest movie
with friends or family, and enjoying a lazy Sunday.
 
691918679.012.png 691918679.013.png
Zgłoś jeśli naruszono regulamin