How to Be a Great Communicator - Nido R. Qubein.pdf

(1279 KB) Pobierz
339191456 UNPDF
339191456.001.png
HOW TO BE
A GREAT
COMMUNICATOR
ALSO BY NIDO R. QUBEIN
COMMUNICATE LIKE A PRO
GET THE BEST FROM YOURSELF
NIDO QUBEIN'S PROFESSIONAL SELLING TECHNIQUES
ACHIEVING PEAK PERFORMANCE
STAIRWAY TO SUCCESS
HOW TO BE
A GREAT
COMMUNICATOR
AUDIO PROGRAMS BY NIDO R. QUBEIN
HOW TO BE A GREAT COMMUNICATOR: IN PERSON, ON PAPER,
AND ON THE PODIUM
HOW TO POSITION YOURSELF FOR SUCCESS
SELLING SAVVY
THE 12 ESSENTIAL ELEMENTS TO PROFESSIONAL SUCCESS
HOW TO MARKET YOUR PROFESSIONAL EXPERTISE
HOW TO DEVELOP A WINNING IMAGE
HOW TO MARKET THROUGH DIRECT MAIL
HOW TO PROMOTE YOURSELF THROUGH PUBLIC SPEAKING
In Person, on Paper,
and on the Podium
Nido R. Qubein
John Wiley & Sons, Inc.
New York • Chichester • Brisbane • Toronto • Singapore
339191456.002.png
This text is printed on acid-free paper.
Copyright © 1997 by Nido R. Qubein
Published by John Wiley & Sons, Inc.
All rights reserved. Published simultaneously in Canada.
Reproduction or translation of any part of this work beyond that permitted by Section
107 or 108 of the 1976 United States Copyright Act without the permission of the
copyright owner is unlawful. Requests for permission or further information should be
addressed to the Permissions Department, John Wiley & Sons, Inc.
This publication is designed to provide accurate and authoritative information in
regard to the subject matter covered. It is sold with the understanding that the
publisher is not engaged in rendering legal, accounting, or other professional services.
If legal advice or other expert assistance is required, the services of a competent
professional person should be sought.
Library of Congress Cataloging — in — Publication Data:
Qubein, Nido R.
How to be a great communicator : in person, on paper, and on the
podium / Nido R. Qubein.
p. cm.
ISBN 0-471-16314-7 (pbk.: alk. paper)
1. Public speaking. 2. Self-presentation. 3. Interpersonal
communication. I. Title.
PN4121.Q39 1996
808.5'1—dc20
96-21829
Printed in the United States of America
10 9 8 7 6 5
CONTENTS
Acknowledgments
xiii
PART ONE
ACQUIRING THE TOOLS OF COMMUNICATION 1
COMMUNICATION: THE REQUIREMENT
OF A NEW CENTURY
3
The Global Tribe
3
Communication with a Diverse Workforce
6
Communication with the Market
6
Communication in the Workplace
7
Communication in the Service Economy
8
THE KEYS TO THE KINGDOM
OF COMMUNICATION
11
The First Key: Desire
12
The Second Key: Understand the Process
14
The Third Key: Master the Basic Skills
15
The Fourth Key: Practice
16
The Fifth Key: Patience
17
ALL COMMUNICATION
IS PERSONAL
19
The Importance of Dialogue
19
Madison Avenue Techniques
21
Barriers to Dialogue
21
The First Law of Effective Communication
22
VII

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin