William J. O'Neil - How to Make Money in Stocks [A Winning System In Good Times or Bad].pdf

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How to Make
Money in
Stocks
19A3265
19503292.002.png
How to Make
Stocks
A Winning System in Good Times or Bad
William J. O'Neil
Second Edition
McGraw-Hill, Inc.
New York San Francisco Washington, D.C. Auckland Bogota
Caracas Lisbon London Madrid Mexico City Milan
Montreal New Delhi San Jüan Singapore
Sydney Tokyo Toronto
Money in
Library of Congress Cataloging-in-Publication Data
Success in a free country is simple.
Get a Job, get an education, and
learn to save and invest wisely.
Anyone can do it.
You can do it.
O'Neil, William J.
How to inake money in Stocks : a winning System in good times or
bad / William J. O'Neil.—2nd ed.
p. cm.
Includes index.
ISBN 0-07-048059-1 (hc)
—ISBN 0-07-048017-6 (pb)
I. Title.
1. Investments. 2. Stocks.
HG4521.0515 1995
332.63'22—dc20
94-28192
CIP
Copyright © 1995, 1991, 1988 by McGraw-Hill, Inc. All rights reserved.
Printed in the United States of America. Except äs permitted under the
United States Copyright Act of 1976, no part of this publication may be
reproduced or distributed in any form or by any means, or stored in a
data base or retrieval System, without the prior written permission of the
publisher.
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DOC/DOC
DOC/DOC
909
909
7654
7654
(HC)
(PBK)
ISBN 0-07-048059-1 (hc)
ISBN 0-07-048017-6 (pbk)
The Sponsoring editorfor this book was Philip Ruppel, the editing Super-
visor was Fred Bernardi, and the production Supervisor was Suzanne
Babeuf. It was set in Baskerville by McGraw-HiU's Professional Book
Group composition unit.
Printed and bound by R. R. Donnelley & Sons Company.
This book is printed on recycled, acid-free paper containing a
minimum of 50% recycled, de-inked über.
Contents
Preface ix
Part l A Winning System: C-A-N S-L-I-M
Introduction: Learning from the Greatest Winners
2
1. C = Current Quarterly Earnings Per Share: How Much
Is Enough?
5
2. A = Annual Earnings Increases: Look for Meaningful
Growth
14
3. N = New Products, New Management, New Highs:
Buying at the Right Time
22
4. S = Supply and Demand: Small Capitalization Plus
Big Volume Demand
29
5. L = Leader or Laggard: Which Is Your Stock?
34
6. I = Institutional Sponsorship: A Little Goes a Long Way 40
7. M = Market Direction: How to Determine It
44
Part 2 Be Smart from the Start
8. Finding a Broker, Opening an Account, and What It
Costs to Buy Stocks
80

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