Adorno, Theodor - Late Capitalism or Industrial Society.pdf
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Late Capitalism or Industrial Society?
Late Capitalism or Industrial Society?
Theodor Adorno, 1968
(Opening Address to the 16
th
German Sociological Congress)
Translation: Dennis Redmond © 2001
It has become customary for the outgoing chair of the German Society for Sociology to
say a few words of their own. In this case, his own position and the meaning of the
problems being posed are not to be strictly separated: each is unavoidably conjoined to
the other. On the other hand he can hardly present definitive solutions, which is the whole
point of discussion by the Congress. This theme was originally suggested by Otto
Stammer. In the meeting of the Executive Committee charged with arranging the
conference, it was gradually transformed; the present title crystallized out through
“teamwork” [in English]. Those who are unfamiliar with the state of current debate in the
social sciences can be forgiven for suspecting that this is a question of mere
nomenclature; that experts have the idle luxury of pondering whether the contemporary
era is to be named late capitalism or industrial society. In truth, it is not a question of
mere termini but something absolutely fundamental. The presentations and discussions
will be assisting us to ascertain whether the capitalist system continues to rule, albeit in a
modified form, or whether industrial development has made the concept of capitalism
itself, the difference between capitalist and non-capitalist states, and indeed the critique
of capitalism, outmoded. In other words, as to whether the currently popular thesis in
sociology, that Marx is obsolete, is correct. According to this thesis, the world has been
so thoroughly determined by an unimaginably-extended technology [Technik: technics],
that the corresponding social relations which once defined capitalism, the transformation
of living labor into commodities and therein the contradiction of classes, is becoming
irrelevant, insofar as it has not become an archaic superstition. All this can be related to
the unmistakable convergence between the technically most advanced countries, the
United States and the Soviet Union. In terms of living-standards and consciousness, class
differences have become on the whole far less visible in the Western states in question
than in the decades during and after the industrial revolution. The prognoses of class-
theory such as immiseration and economic crisis have not been so drastically realized, as
one must understand them, if they are not to be completely robbed of their content; one
can speak of relative immiseration only in a comic sense. Even if Marx’s by no means
one-sided law of sinking profit-rate has not been borne out on a system-immanent level,
one must concede that capitalism has discovered resources within itself, which have
permitted the postponing of economic collapse ad Kalendas Graecus – resources which
include the immense increase of the technical potential of society and therein also the
consumer goods available to the members of the highly industrialized countries. At the
same time the relations of production have shown themselves to be, in view of such
technological developments, far more elastic than Marx had suspected.
The criterion of class relations, which empirical research is fond of referring to as
“social stratification” [in English], strata divided according to income, life-style,
education, are generalizations of the findings of specific individuals. To that extent they
may be called subjective. In contrast to this, the more traditional concept of class was
objective, meant to be independent of indices, which are garnered out of the immediate
life of subjects, however much, by the way, that these express social objectivities.
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Marxist theory rests on the position of entrepreneurs and workers in the production-
process, and ultimately of their control over the means of production. In the predominant
contemporary strains of sociology this conclusion has for the most part been rejected as
dogmatic. The controversy needs to be sorted out theoretically, not simply through the
presentation of facts, which indeed for their part make numerous contributions to the
critique, but which in light of critical theory can also conceal the structure. Even the
opponents of dialectics have no wish to delay a theory, which serves to account for
sociology’s own interests. The controversy is essentially one concerning
interpretation
–
even if it were only the attempt to banish the demand for such in the purgatory of that
which is extra-scientific.
A dialectical theory of society concerns itself with structural laws, which
condition the facts, in which it manifests itself and from which it is modified. By
structural laws we mean tendencies, which more or less stringently follow the historical
constitution of the total system. The Marxist models for this were the law of value, the
law of accumulation, the law of economic crisis. Dialectical theory did not intend to turn
structures into ordered schematas, which could be applied to sociological findings as
completely, continually and non-contradictorily as possible; nor systemizations, but
rather the procedures and data of scientific cognition of the already-organized system of
society. Such a theory ought least of all to withhold facts from itself, to twist them around
according to a thema probandum. Otherwise it would in fact fall right back into
dogmatism and would repeat conceptually what the entrenched authorities of the Eastern
bloc have already perpetrated through the instrument of Diamat: freezing into place what,
according to its own concept, cannot be otherwise thought than as something which
moves. The fetishism of the facts corresponds to one of the objective laws. Dialectics,
which has had its fill of the painful experience of such hegemony, does not hegemonize
in turn, but criticizes this just as much as the appearance, that the individuated and the
concrete already determine the course of the world hic et nunc [Latin: here and now]. It’s
very likely that under the spell of the latter the individuated and the concrete do not even
exist yet. Through the word pluralism, utopia is suppressed, as if it were already here; it
serves as consolation. That is why however dialectical theory, which critically reflects on
itself, may not for its part install itself domestic-style in the medium of the generality. Its
intention is precisely to break out of this medium. It too is not immune before the false
division of reflective thinking and empirical research. Some time ago a Russian
intellectual of considerable influence told me that sociology is a new science in the Soviet
Union. He meant of course the empirical kind; that this might have something to do with
what in his country is a doctrine of society raised to a state religion was no more apparent
to him, than the fact that Marx conducted empirical inquests. Reified consciousness does
not end where the concept of reification has a place of honor. The inflated bluster over
concepts such as “imperialism” or “monopoly”, without taking into consideration what
these words factually entail [Sachverhalten], and to what extent they are relevant, is as
wrong, that is to say irrational, as a mode of conduct which, thanks to its blindly
nominalistic conception of the matter at hand [Sachverhalten], refuses to consider that
concepts such as exchange-society might have their objectivity, revealing a compulsion
of the generality behind the matter at hand [Sachverhalten], which is by no means always
adequately translated into the operational field of the facts of the matter [Sachverhalte].
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Both are to be opposed; to this extent the theme of the Congress, late capitalism or
industrial society, testifies to the methodological intent of self-critique out of freedom.
A simple answer to the question which lies in that thematic, is neither to be
expected nor really to be sought after. Alternatives which compel one to opt for one or
the other determination, even if only theoretically, are already mandatory situations,
modeled after an unfree society and transposed onto the Mind [Geist], towards which the
latter ought to do what it can to break unfreedom through its tenacious reflection. As
completely as the dialectician may refuse to draw a defining line between late capitalism
and industrial society, the less can he indulge in the pleasure of a non-committal on-the-
one-hand-but-on-the-other-hand. He must guard against simplification, contrary to
Brecht’s suggestion, precisely because the well-worn commonplace suggests the well-
worn response, just as the opposite answer falls so easily from the lips from his
opponents.
Whoever does not wish to be hoodwinked by the experience of the preponderance
of the structure over the matter at hand [Sachverhalten], will not, unlike most of his
opponents, devalue contradictions in advance to methodology, to mere conceptual errors
and attempt to stamp them out through the harmony of scientific systematics. Instead he
will trace them back into the structure, which was antagonistic ever since organized
society first emerged, and which remains so, just as the extra-political conflicts and the
permanent possibility of a catastrophic war, most recently also the Russian invasion of
Czechoslovakia, crassly demonstrate. This glosses over an alternative thinking, to that
unbroken formal-logical non-contradictoriness which projects itself onto that which is to
be thought. It is not a question of choosing between either form, according to one’s
scientific viewpoint or taste, but rather their relationship expresses for its part the
contradiction which characterizes the current era, and it befits sociology to articulate this
theoretically.
Many prognoses of dialectical theory have a contradictory relationship to one
another. Some simply did not fulfill themselves; certain theoretical-analytical categories
have lead meanwhile to aporias, which can only be thought out of the world with the
utmost artifice. Other predictions, originally closely associated with the former, have
been resoundingly confirmed. Even those who do not reduce the meaning of a theory to
its prognoses, would not hesitate to ascribe the claim of the dialectical one as partly true
and partly false. These divergences require for their part theoretical explanation. That one
cannot speak of a proletarian class-consciousness in the leading industrial countries does
not necessarily refute, in contrast to the communis opinio [prevailing opinion], the
existence of classes: class was determined by the position to the means of production, not
by the consciousness of its members. There are no lack of plausible reasons for the lack
of class-consciousness: that workers are no longer being immiserated, that they were
increasing integrated into bourgeois society and its world-views, as compared to the
period during and immediately after the industrial revolution, when the industrial
proletariat was being recruited from paupers and stood half-extraterritorial to society,
could not have been foreseen. Social being does not immediately produce class
consciousness. Without the masses, and indeed precisely because of their social
integration, having any more control over their social destiny than 120 years ago, they
lack not only class solidarity, but also the full consciousness of this, that they are objects
and not subjects of social processes, which nevertheless animate them as subjects. Class-
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consciousness, on which according to Marxist theory the qualitative leap forwards
depended, was consequently and at the same time an epiphenomenon. If however no
class consciousness emerges over long periods in countries supposedly determined by
class relations, for example North America, insofar as it had ever been present there; if
the question of the proletariat becomes a puzzle-picture, then quantity rebounds into
quality, and the suspicion of a conceptual mythology can only be suppressed by decree,
not assuaged by thought. This development is difficult to separate from the central plank
of Marxist theory, namely the doctrine of surplus value. This was supposed to explain the
relationship of classes and the increase of class antagonisms as something objectively
economic. But if the share of living labor, from which all surplus value accordingly
flows, sinks, thanks to the extension of technological progress, to a tendential limit-point,
then this affects the central plank, the theory of surplus value. The current lack of an
objective theory of value is conditioned not merely by what the academy narrowly
defines as scholastic economics. It also refers back to the prohibitive difficulty of
objectively grounding the construction of classes without the theory of surplus value.
Non-economists may find it illuminating, that even the so-called neo-Marxist theoriest
attempt to stop the holes in their treatment of constitutive problems with scraps of
subjective economics. The responsibility for this is certainly not merely the weakness of
theoretical capability. It’s conceivable that contemporary society cannot be contained
within a coherent theory. By comparison, Marx had it much easier, when he laid out the
fully-fledged system of liberalism as a science. He only needed to ask whether capitalism
corresponded in its own dynamic categories to this model, in order to produce, out of the
determinate negation of the preexisting theoretical system, a system-like theory in its own
right. Meanwhile the market economy has become so honeycombed, that it mocks any
such confrontation. The irrationality of the contemporary social structure hinders its
rational development in theory. The perspective that the direction of economic processes
is passing into the hands of political power, though it follows from the logical dynamic of
the system, is at the same time also one of objective irrationality. This, and not simply the
sterile dogmatism of its followers, should help to explain why for a long time no really
convincing objective theory of society emerged. Under this aspect the renunciation of
such would be no critical advance of the scientific spirit, but an expression of compulsory
resignation. The regression of society runs parallel to that of its thinking.
In the meantime we are faced with no less drastic facts, which for their part can be
interpreted
without
[Adorno’s emphasis] the usage of the key concepts of capitalism only
with the utmost violence and caprice. The economic process continues to perpetuate
domination over human beings. The objects of such are no longer merely the masses, but
also the administrators and their hangers-on. In the terms of the traditional theory, they
have become largely functions of their own production-apparatus. The much-belabored
question of the “managerial revolution” [in English], concerning the supposed transition
of domination from the juridical owners to the bureaucracy is correspondingly secondary.
Then as now, this process produces and reproduces classes which, though not necessarily
in the form of Zola’s Germinal, at the very least a structure which the anti-socialist
Nietzsche anticipated with the expression, all herd and no shepherd. In this, however, was
concealed what he did not want to see: the same old social oppression, only now become
anonymous. If the theory of immiseration was not borne out a la lettre [French: to the
letter], then it certainly has in the no less frightening sense, that unfreedom, one’s
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dependence on the consciousness of those who serve an uncontrollable apparatus, is
spreading universally over humanity. The much-maligned immaturity of the masses is
only the reflex of this, this they are as little as ever autonomous masters of their lives; like
in mythology, it confronts them as a doom [Schicksal: fate, destiny]. Empirical
investigations show by the way that even subjectively, according to their reality-principle
[Realitaetsbewusstsein], classes are by no means so leveled out as one at times presumes.
Even the theories of imperialism do not become obsolete due to the forcible withdrawal
of the great powers from their colonies. The process which they referred to continues in
the antagonism of both monstrous power-blocs. The supposedly outmoded doctrine of
social antagonisms, including the telos of the final crisis, is being immeasurably trumped
by manifestly political ones. Whether and to what extent class relations have been
relocated onto those between the leading industrial nations and the much courted-after
developing countries, remains to be seen.
In the categories of critical-dialectical theory I would like to suggest as a first and
necessarily abstract answer, that contemporary society is above all an industrial society
according to the level of its productive
forces
[Adorno’s emphasis]. Industrial labor has
become the model pattern of society everywhere and across all borders of political
systems. It developed itself into a totality due to the fact that modes of procedure, which
resemble the industrial ones, are extending by economic necessity into the realms of
material production, into administration, the distribution-sphere and that which we call
culture. Conversely, society is capitalism in terms of its
relations
of production
[Adorno’s emphasis]. Human beings are still what they were according to the Marxist
analysis of the middle of the 19
th
century: appendages of machines, not merely in the
literal sense as workers, who have to adapt themselves to the constitution of the machines
which they serve, but far beyond this and metaphorically, compelled to assume the roles
of the social mechanism and to model themselves on such, without reservation, on the
level of their most intimate impulses. Production goes on today just as it did before, for
the sake of profits. Needs have gone beyond anything Marx could have foreseen in his
time, completely becoming the function of the production-apparatus, which they
potentially were all along, instead of the reverse. They are totally governed [gesteuert:
mechanically steered, governed]. To be sure, even within this transformation, as pinned-
down and adapted to the interests of the apparatus as it is, the needs of human beings are
smuggled in, something which the apparatus never fails to direct popular attention to. But
the use-value side of commodities has in the meantime been shorn of their last “naturally-
grown” or self-apparent truth [Selbstverstaendlichkeit: casualness, self-evidence]. Not
only are needs satisfied purely indirectly, by means of exchange-values, but within the
relevant economic sectors produced by the profit-motive, and thus at the cost of the
objective needs of the consumers, namely those for adequate housing, and completely so
in terms of the education and information over the processes which most affect them. In
the realm of necessities not directly connected with basic living standards, use-values as
such are tending to dissolve or be exhausted; a phenomenon which appears in empirical
sociology under termini such as status symbols and prestige, without really being
objectively grasped by such. The highly industrialized countries of the Earth, so long as,
in spite of Keynes, some renewed economic natural catastrophe does not occur, have
learned to conceal the more visible forms of poverty, albeit not to the extent that the
thesis of the “affluent society” [in English] would have it. The bane, however, which the
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