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THE JIM ROHN
WEEK THIRTY-EIGHT
Hello and welcome to Week Thirty-Eight of The Jim Rohn One-Year Success Plan. We
hope you're having a great week and are ready for this week's edition.
This week we're extremely pleased to have as part of our Month Nine Conference Call, a
legend in the realm of communication, Nido Qubein. Nido is obviously qualified to speak
on the subject of communication. He has served as president of the National Speakers
Association, which has a membership of 4,000 professionals, and he is a recipient of the
highest award given for professional speakers, the Cavett (known as the Oscar of
professional speaking) and the Speakers Hall of Fame. Toastmasters International named
him the Top Business and Commerce Speaker and awarded him the Golden Gavel Medal.
I love Nido's story. He came to the United States as a teenager with no knowledge of
English, no contacts and only $50 in his pocket, yet ended up a multimillionaire?! Truly
inspirational! Today Nido is chairman of an international consulting firm and has been
the recipient of many honors, including the Ellis Island Congressional Medal of Honor, a
Doctorate of Laws degree, an induction into Beta Gamma Sigma and the Honor Society
for Business Leadership.
Nido’s business savvy led him to help start a bank in 1986, and today he serves on the
board of a Fortune 500 financial corporation with 53 billion dollars in assets, 12,000
employees and over 650 offices in seven states. He serves on the boards of 17
universities, companies, and community organizations, including all three of his alma
maters.
Nido has written numerous books and recorded scores of audio and video learning
programs, including a bestseller on effective communication published by Nightingale-
Conant and Berkley. He is an active speaker and consultant addressing more than 100
business and professional groups around the world each year. He doesn't just talk
business, he lives it. He is an entrepreneur with active interests in real estate, advertising
and banking.
His foundation provides scholarships to 45 deserving young people each year. To date,
the Qubein Foundation has granted more than 500 scholarships, worth over two million
dollars.
I know you will enjoy hearing Nido share with Chris Widener his secrets of success.
Make it Great Week!
Kyle
“The organization that can’t communicate can’t change, and the corporation that
can’t change is dead.”
-– Nido Qubein
Copyright Jim Rohn International 2002-2004
571
Copyright Jim Rohn International 2002-2004
572
COMMUNICATION/PRESENTATION
Jim Rohn's Ninth Pillar of Success: Communication /
Presentation, Part Three - Verbal and Non-verbal
Communication and Listening Skills
Hi, Jim Rohn here. This is what we are covering on the topic of Communication this
month:
1. Fundamentals of Effective Communication and Overcoming the Obstacles of
Communication.
Two weeks ago, we covered the basics of communication so you can
say it well. This lays the groundwork for everything else we talk about this month. We
also covered those obstacles that might get between you and effective communication.
2. Improving Relationship and Business Communications.
Last week we covered the
two basic kinds of communication: business communications and our everyday
relationship communications. We also looked at how to improve both, so we could excel
in and enjoy every area of our life.
3. Verbal and Non-verbal Communication and Listening Skills.
This week, we will
cover the two kinds of communication we use and how to better use them. Most of us are
aware of our verbal communication, but less so of our non-verbal communication. We
will also take a look at how to be a better listener and why it pays to do so. All this is
covered in this week's edition.
4. The Essentials of Powerful and Effective Presentations and Using Communication
to Further Your Dreams.
This covers all you need to become a better speaker for when
you are called upon to give a presentation. Whether you present once a year or once a
week, the tips you get here will make a big difference. We will also cover how
communication plays a significant role in the pursuit and achievement of your dreams--
all of this next week.
So let's get started right away on today's topic of Verbal and Non-verbal Communication
and Listening Skills.
Some people use the phrase, "the art of communication," and I like that phrase.
Communicating is an art. When we are attempting to get our message out to others, it is
as though we start with a giant piece of blank canvas and we then begin to paint a picture
- any picture we desire.
Copyright Jim Rohn International 2002-2004
573
Now, most people assume that when painting a picture they h
only a few basic brushes at their disposal, but the advanced artist
knows there are many different tools available to create their
masterpiece - and they use each to their advantage.
ave
The same is true with communication. There are many tools
available to you. You just have to be aware of them and then use
them purposefully as you communicate. The better you get at
using these tools, the better you will be at communicating.
The two primary categories these tools fall into are verbal and non-verbal. And this week
we will look at the different ways you can use each of these categories to improve your
ability to communicate.
Verbal Communication:
Your words. It has been said that people judge you by the words you use and this is true.
Choose your words wisely. Words have power. They have the power to move nations and
they have the power to destroy, as well. When you speak, use words carefully. Here are a
few things to consider in regard to your words.
Avoid using words that will cause the other person to think poorly of you. Slang is one
example. Another is of course, slurs of any type. Use words that communicate positive
values. Use optimistic words, words of strength. Make sure that they are understandable.
More on this in "vocabulary" below.
Use words that are colorful and rich with meaning, as long as they can be understood by
the listener.
Your vocabulary. An expanded vocabulary will set you apart. It enhances the
communication process and draws others in.
Your vocabulary can reveal to others how educated you are, and others may make
judgments about you that can affect your opportunities with them. The best
communicators will use an expanded vocabulary with more educated groups and a more
basic vocabulary with less educated groups.
Just as important as what you say is how you say it. What tone are you using? When you
speak, are you monotone? Do you move the tone of your voice, changing it up? This will
naturally help people follow what you are saying. It is a very effective way of drawing
people into your communication. Imagine if a painter only used one color. No, we want
lots of color and lots of tone.
Along with the words you use and your tone, consider your pace. Sometimes when you
are speaking you may need to go slowly, sometimes very fast. The speed with which you
speak will tell others certain things. A fast pace will communicate that you are excited
about something. A slow pace usually communicates thoughtfulness or that you really
want them to hear your point.
Copyright Jim Rohn International 2002-2004
574
Choosing your pace is also like using your volume in an effective way. Master
communicators will draw their audience in by fluctuating from very loud to a near
whisper. The audience doesn't even know that the speaker is taking them on a roller
coaster ride of communication. There are lessons to be learned here. Even in a one-on-
one conversation, we can shift and change volume, keeping our communication more
effective.
The emotions you communicate while speaking are vital. The key here is to show
emotion without "getting emotional." Emotions can be a very effective communicator.
For example, showing anger can communicate that you are very serious about something
(as long as you don't get angry often). Allowing yourself to cry can show a side of you to
others that communicates that you are a person of passion who, while being a hard-
charging person who desires success, also has a tender side. Allowing yourself to laugh
will communicate that you have a fun side and do not take yourself too seriously.
Emotion, if controlled, is a powerful communicator.
Do you speak clearly so people can understand you? Enunciation is an often overlooked
key to effective communication. It is imperative to clearly enunciate our words so that
people understand us. Clear enunciation gives us a little "punch" to our communication.
Work on enunciating your words clearly. The key is to get it just right--enunciating so
that your words do not run together but not over-enunciating so you sound unnatural.
In all of these principles, the idea is variety. Anytime we communicate in a single way,
we become predictable and people stop listening. Think of yourself. Do you like to listen
to people who speak at one speed, in one tone, with a boring vocabulary and do it all with
no emotion? Of course not! Then we should make every effort ourselves to be colorful
and effective communicators. And we can be--if we work at it, and practice, practice,
practice!
Non-Verbal Communication:
What you say affects how you communicate, certainly, but just as important is what you
don't say. Yes, your non-verbal communication has a major impact on how well you
communicate. Have you ever given much thought to how you communicate non-
verbally? Here are some thoughts on ways to use non-verbal communication to support
what you are saying verbally.
Use your hands. Keeping your hands by your side will make you seem stiff and
uncomfortable. Instead, use your hands to communicate. Now, don't get too
demonstrative, to the point where people are wondering where your hands are going next.
One way to see what you do non-verbally is to videotape yourself speaking. Watch what
you do with your hands.
Use your eyes. The eyes can be a very powerful tool in communication. You know the
old saying that the eyes are the window to the soul. It is true. Think of what a mother
communicates to her newborn when she gazes into his or her eyes, or what a man and a
wife say without words when they look into each other's eyes. The eyes speak volumes.
Copyright Jim Rohn International 2002-2004
575
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