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THE JIM ROHN
WEEK THIRTY-SEVEN
Hello and welcome to Week Thirty-Seven of The Jim Rohn One-Year Success Plan. We
hope you're having a great week and are ready for this week's edition.
I recently had the pleasure of spending the afternoon with a good friend and
communication/presentation expert, Tony Jeary. Tony personally coaches or has coached
dozens of Fortune 500 company CEO's, including the CEO's of Ford, Shell, New York
Life, SAM's Club, etc. Earlier this year Tony released his newest book, "Life is a Series
of Presentations". The premise of Tony's book is that in one way or another we are
constantly making presentations in just about every relationship and communication we
have. Whether it is to persuade someone to your point of view, teach a life lesson to your
child or to comfort a friend during a difficult time, we are in the process of trying to
achieve effective, positive communication.
On the surface, the subject of Communication can appear to be an abstract skill that is
mainly needed for professional speakers/trainers, teachers and leaders of companies. But
to hear Tony "communicate" his point of view, you quickly see why the subject of
communication is a major skill and tool that we need to incorporate every day.
By the way, Tony will be an upcoming guest on one of our Quarterly Conference Calls
for our Gold Members. And next week Chris Widener interviews Nido Qubein for this
month's conference call. Details will come soon.
Now let's move on to Jim and Chris on Part Two of Communication.
Have a great week!
Kyle
“The basic difference between being assertive and being aggressive is how our words
and behavior affect the rights and well being of others.”
-- Sharon Anthony Bower
Copyright Jim Rohn International 2002-2004
557
Copyright Jim Rohn International 2002-2004
558
COMMUNICATION/PRESENTATION
Jim Rohn's Ninth Pillar of Success: Communication /
Presentation, Part Two - Improving Relationship and
Business Communications
Hi, Jim Rohn here. Over the years you've heard me teach in my seminars that if you just
communicate you can get by. But if you communicate skillfully, you can work miracles--
miracles in your family relationships, your business relationships and your friendships.
So take advantage of every opportunity to practice your communication skills so that
when important occasions arise, you will have the gift, the style, the sharpness, the clarity
and the emotions to affect other people. What a unique opportunity to touch others with
something small but powerful -- our words. Having said that, let's take a moment to
review the topics we are covering on the subject of Communication this month:
1. Fundamentals of Effective Communication and Overcoming the Obstacles of
Communication.
Last week, we covered the basics of communication so you can say it
well. This lays the groundwork for everything else we talk about this month. We also
covered those obstacles that might get between you and effective communication.
2. Improving Relationship and Business Communications.
We will cover the two
basic kinds of communication: business communications and our everyday relationship
communications. In this week's edition, we will look at how to improve both, so we can
excel and enjoy every area of our life.
3. Verbal and Non-verbal Communication and Listening Skills.
Next week, we will
cover the two kinds of communication we use and how to better use them. Most of us are
aware of our verbal communication, but less so of our non-verbal communication. We
will also take a look at how to be a better listener and why it pays to do so. We will cover
this in next week's edition.
4. The Essentials of Powerful and Effective Presentations and Using Communication
to Further Your Dreams.
This covers all you need to become a better speaker for when
you are called upon to give a presentation. Whether you present once a year or once a
week, the tips you get here will make a big difference. We will also cover how
communication plays a significant role in the pursuit and achievement of your dreams--
all of this in two weeks.
So let’s get to it!
Copyright Jim Rohn International 2002-2004
559
The Goals:
The goals of business relationships differ from the goals of personal relationships,
although they do entail utilizing some of the same interpersonal skills. The goals of
business relationships are the following:
1. Build positive working relationships that allow us to work together for profitable,
win/win business dealings.
2. Enhance the value of work production.
3. Create win-win, mutually satisfying business opportunities.
4. Produce a profit while providing the marketplace with value through our goods and
services.
So, if the above are the goals of business relationships, then the goal of our business
communications should support the overarching goal of the business relationship. Here
are four qualifying questions that will help form guidelines necessary to accomplish this:
1. Does our business communication support positive working relationships?
2. Does our business communication support the value of the other party?
3. Does our business communication support win-win relationships?
4. Does our business communication support profit-making ventures and value to the
marketplace?
In our communication with people (our employees, vendors, clients), our constant goal
should be to uphold those basic values, in all aspects. It is easy to do this with a client
who has just made a large purchase. It is far more difficult, but equally important, when
we are working with someone whom we are having challenges. The idea is to be so in
tune with our goals that it affects how we communicate with those we do business with.
Now I want to talk a bit about different kinds of communication and some tips to
improving your skills.
There are five basic forms of communication in business today.
1. In Person: One-On-One
One-on-one meetings are very effective if done properly. The obvious downside is the
limitation of time, especially if you have numerous people you need to meet with. Here
are some ideas to make your one-on-one meetings more effective:
Brief the person you are meeting with beforehand on the topic. This defines the basic
expectations of the purpose of the meeting and maximizes the time you have. More will
be accomplished, and it prevents the possibility of having to schedule a follow-up
meeting.
Be on time and end on time. This is paramount and communicates that you value the
other person’s time.
Copyright Jim Rohn International 2002-2004
560
Meet in an appropriate setting. Sometimes a coffee shop may be appropriate. Other times
you will need to be in a meeting room. Take into account who the other person is, what
you are hoping to accomplish and how much time you have. Is the meeting place
conducive to communication? Be sure your chosen location enhances, not detracts, so
that the possibility of missed communication is greatly reduced or eliminated.
Practice the communication skills we have studied in past lessons. Listening skills,
speaking clearly, etc., are vital skills you need to put into practice here.
Sum up. At the end of the meeting, take a moment to sum up what you think you have
heard and what you have attempted to communicate.
Follow up. This can be done with an email, a note card or phone call. Again, sum up what
you spoke about and be sure to thank them for their time and the opportunity to meet with
them.
2. In Person: Group Meetings
Brief the group beforehand on the topic. Just as with one-on-one settings, this creates
expectations, enables everyone to be prepared and will maximize everyone's time.
Again, start on time and end on time. A dual purpose is
accomplished here--this communicates that you value their time
and it says that no one person is more important than the group.
Appoint a note taker. One person should be in charge of putting
the information on a white board or AV screen while the meeting
is in progress. This is an improvement over the traditional way of
someone taking notes on paper because the meeting participants
can see how the topics are being recorded and can immediately
make corrections if there is misinterpretation.
Give everyone an opportunity to participate. Be diligent in keeping one or two people
from dominating the meeting. Make sure you ask for the input of everyone. If they are
valued enough to be invited to the meeting, their views are important.
Stay on task. The biggest time-waster of meetings is the proverbial "rabbit trail." As the
leader, or even if you are just attending the meeting, you should be willing, when the
topic veers off course, to encourage the group to get back to the purpose of the meeting.
3. The Phone
The phone has wonderful applications for communication. There are some roadblocks
with the proliferation of voice mail, but the phone still remains a great tool for
communication. Here are some tips for making the phone work for your business
communication.
Copyright Jim Rohn International 2002-2004
561
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