Power Presenter.pdf

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Special Chapter: What Every Speaker Can Learn from Barack Obama

Power

Presenter

Technique, Style, and Strategy

from

America’s Top Speaking Coach

JERRY WEISSMAN

Author of Presenting to Win

The

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Praise for The Power Presenter

‘‘Jerry is a coach like no other. If you need to give an important presentation,

buy this book. Now. The only thing at stake is your income, your inﬂuence,

and the success of your cause.’’

—Scott Cook

founder & chairman of the Executive Committee, Intuit, Inc.

‘‘Jerry Weissman’s genius is getting successful leaders like me to realize we are

imbeciles when it comes to effective communication that is not email. In

particular, Jerry broadens one’s perspective on how to use the visual well, how

to focus on the audience’s perspective and on how to keep the narrative strong

and compelling. I beneﬁted from Jerry’s work way back in 1995 for my ﬁrst

IPO, and then went back again in 2002 for my second IPO – in both cases his

teaching added tremendous clarity to our investor presentations. Not only

should IPO-bound CEOs read this book, but everyone who does presentations

should absorb its messages.’’

—Reed Hastings

founder, chairman, and CEO, Netﬂix, Inc.

‘‘If you’ve ever had butterﬂies when standing before an audience, this book is

for you. Jerry Weissman is one of the world’s experts in teaching people to

overcome their nerves, and his secret starts with something very natural—the

comfort we feel when having a conversation with one other person.’’

—Chip Heath

co-author, Made to Stick: Why Some Ideas Survive and Others Die

‘‘This book will help you bring out your natural charisma. It’s like a bottle of

turbo-charged personality. Take a swig, and you’ll kick butt.’’

—Guy Kawasaki

co-founder of Alltop.com, Author of Reality Check

‘‘I watched with my own eyes as Jerry Weissman created billions in stock

market value by teaching CEOs his speaking styles and strategies. Now it’s all

in a 250 page book—how cool is that?’’

—Andy Kessler

Bestselling author of Wall Street Meat and Running Money

‘‘As an executive communication coach, Jerry Weissman has taught me and

many others that great communication skills are not hereditary, but can be

learned. Jerry’s series of books makes his profound ideas accessible to every

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reader. This book, The Power Presenter, is an excellent exposition into what

makes a great communicator, and how to become one, starting from the

inside. Using the very persuasion techniques it teaches, this book applies plain

language, fun examples, and convincing demonstrations to lead the reader to

absorb and internalize the concepts, and gain the skills and conﬁdence to truly

become a power presenter.’’

—Kai-fu Lee

vice president, Google Inc.; president, Greater China

‘‘The Power Presenter captures the essence of Jerry’s in-person training,

including his approach, real world examples and story-telling strategies. It’s

a must read for anyone who needs to close a deal, market a product or drive

consensus.’’

—Mike Nash

corporate vice president, Windows Product Management,

Microsoft Corporation

‘‘Jerry’s insightful coaching helped us to launch a major new chip design

successfully. His new book, The Power Presenter, makes the invaluable

techniques he showed us at Intel available to everyone.’’

—David Perlmutter

executive vice president; general manager, Mobility

Group, Intel Corporation

‘‘Jerry has the uncanny ability to take the art of communicating and make it

feel like science-The Power Presenter is a prescriptive roadmap to communi-

cations conﬁdence and excellence.’’

—Ron Ricci

vice president, Corporate Positioning, Cisco Systems

‘‘Customers determine business success, audiences determine presentation

success. Capture your audiences with The Power Presenter.’’

—Patricia Seybold

author of Outside Innovation, The Customer Revolution, and

Customers.com

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THE

POWER

PRESENTER

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