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How to Use Power Phrases
to Say What You Mean,
Mean What You Say, and
Get What You Want
Meryl Runion
McGraw-Hill
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Contents
Acknowledgments
vi
Part 1 Why PowerPhrases?
An Idea Whose Time Has Come
1. Power Up, Stand Up, SpeakTall
3
2. PowerPhrases 101: The ABCs
12
of PowerPhrases
3. Poison Phrases: Respect-Robbing Words
17
That Weaken, Vicious Venom Phrases
That Maim
4. Do You Suffer from “PowerPhrase
35
Deficiency”? Take the PowerPhrase Quiz
and Find Out
Part 2 The Six Secrets of PowerPhrases
5. Secret #1: It’s What You Don’t Say:
43
A PowerPhrase Is Short
6. Secret #2: It’s in the Details:
48
A PowerPhrase Is Specific
7. Secret #3: Pick Winning Words That Work:
55
PowerPhrases Are Targeted
iii
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iv
Contents
8. Secret #4: The Power of the Simple Truth:
61
PowerPhrases Say What You Mean
9. Secret #5: Protect the Integrity of Your
66
Words: PowerPhrases Mean What You Say
10. Secret #6: There Is Power in Nice:
70
Don’t Be Mean When You Say It
11. A Personal Note about PowerPhrases
75
Part 3 PowerPhrases in Action
12. It Seems Like I’ve Known You Forever!
81
PowerPhrases to Perfect the Connection
13. Make Your Opinion Matter: PowerPhrases
90
to Say What You Think
14. The Secret Power of Communicating
99
Feelings: PowerPhrases to Say What
You Feel
15. Ask So You Will Receive: PowerPhrases to
107
Make Powerful Requests
16. The Power of Saying NO! PowerPhrases to
116
Refuse What You Don’t Want
17. Listen So They Speak Freely: PowerPhrases
124
to Get Them to Open Up
18. When You Really Blew It: PowerPhrases to
132
Apologize Sincerely without Groveling
19. To Get Good Answers You Need Good
138
Questions: Asking Questions with
PowerPhrases
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