Mcgraw-Hill - Briefcase Books - Motivating Employees.pdf

(206 KB) Pobierz
bruce-ch3.qxd
Encouraging
Entrepreneurial
Thinking
and if you want them to be the most valuable asset on your
balance sheet, then let them feel and experience ownership in
the organization. Effective managers make every employee
feel like a business partner. Why? Because when people feel
ownership of something, they look out for it.
Make Everyone Feel like a Business Partner
Encouraging an entrepreneurial mindset goes beyond profit
sharing and stock options. It’s a motivating attitude instilled in
others by you, the manager. We see this attitude demonstrated
and translated into profits in companies such as Hewlett-
Packard, Southwest Airlines, Nordstrom, Intel, Starbucks, Wal-
Mart, Microsoft, and hundreds of smaller companies, where
employees are motivated to take exceptional pride in their
work because they’re treated like business partners, not
hired help.
23
I f you want your employees to be motivated to do their best,
19579158.009.png
24
Motivating Employees
How do you create
such an atmosphere of
entrepreneurial attitudes
and pride? You begin by
understanding and
acknowledging that
employees today want a
say in how the organiza-
tion is being run. Their
input can be extremely
powerful, especially if
they know and understand how the organization operates. By
the way you interact with employees, you can help them
begin thinking as entrepreneurs and feel more accountable for
the organization meeting its goals.
To succeed in today’s rapidly changing work environment,
employees need to know far more about the organization than
just how to do their specific jobs. So you must help workers
better understand the entire organization, gain a clearer per-
spective of how the organization operates, learn what the
competition is doing, and develop the ability to take intelligent
risks and to be creative. In other words, you need to help
employees take full advantage of their human capabilities to
perform at high levels.
Five Steps to Creating Entrepreneurial Thinkers
There are five steps you as a manager can take to help your
employees think and act more like entrepreneurs on the job:
1. Explain the organization.
2. Demonstrate how the organization operates and generates
income.
3. Help your employees understand the competition.
4. Encourage intelligent risk-taking.
5. Inspire innovative thinking.
In implementing these strategies, remember that you’re not
trying to create a bunch of independent decision-makers who
Entrepreneurial mindset
As it’s used here, we mean
“thinking like a business
owner.” Although the term can be
used to characterize somebody who
acts independently, perhaps even as a
maverick, it’s intended here to convey
a sense of feeling joint ownership, of
being a partner in a business, and car-
ing about the success of that business.
19579158.010.png 19579158.011.png 19579158.012.png
Encouraging Entrepreneurial Thinking
25
don’t take into consideration the needs of their colleagues or
the organization. You’re simply trying to help your employees
feel a sense of ownership and pride in their work and a sense
of commitment to the organization and its goals.
Step 1. Explain the Organization
One key to your success as a manager is that you understand
the organization’s mission, its goals, and its strategies for
achieving these goals. If you’re a manager, you know how
much it helps to see the big picture within which your specific
responsibilities lie. Because you understand how you fit into
the organization, you better understand your role and why the
company values your contribution. It’s easier to identify with
the company and feel motivated to work harder and smarter.
It’s the same for your employees. If they understand about
the organization and their role in it, they can feel similarly
motivated and much more likely to develop a positive attitude
toward their jobs and their fellow employees. You don’t need
to make everyone managers, of course. But you can help
your employees better understand what’s going on beyond
their desks, cubicles, and work stations and outside the walls
of your department. When they know how they fit in and the
difference they make, they can do their work more intelligently.
How can you help your employees become more aware of
their role and feel more a part of what’s happening throughout
the organization? Here are a few suggestions for you to consider:
• Give employees books and articles about the organization.
Keep a scrapbook to record important chapters in the orga-
nization’s history—the bad as well as the good. This will
give employees a historical perspective of the company
and inspire in them a greater sense of identity and pride.
• If the organization issues an annual report, show employ-
ees how to understand and interpret it. Point out the CEO’s
message, which can be valuable in clarifying the organiza-
tion’s mission, measuring progress toward long-term goals,
and describing challenges the organization might face in
the future.
19579158.001.png
26
Motivating Employees
• Share the monthly departmental profit-and-loss statement
with employees. This will help them understand even better
how their work fits into their small section of the organiza-
tion, their neighborhood of your economic community.
• Help employees understand your organization’s mission
statement. Look for opportunities to discuss the mission
statement with members of your team. Show how it drives
behavior and decisions in the organization.
• Encourage employees to identify things they can do to
contribute directly to achieving the organization mission
statement objectives. Discuss with them the role(s) of your
department and whatever strategic goals you might have.
Then give them the chance to act on their ideas.
• Encourage employees to tackle obstacles by having them
lead task forces to find solutions and begin implementing
them. This can be as formal or informal as you deem appro-
priate. What’s essential is to encourage your employees to
think together about how they can improve their work envi-
ronment and the performance of your department.
• Reinforce the value of your organization’s communications
department, if you have one. Suggest that employees con-
tact the department for copies of executive briefings,
recent newspaper clippings that profile or discuss the
organization, recent ad campaigns, and corporate
brochures. Or, simply get copies of these documents your-
self and post them around your department.
Step 2. Demonstrate How the Organization
Operates and Generates Income
As a manager, you understand how your organization operates
and manages its finances. So you might not realize what it’s
like to work without knowing how every person and every job
affects the bottom line. When employees become aware of
how the organization runs and how it spends and brings in
money, they become more motivated to help make a
difference.
19579158.002.png
Encouraging Entrepreneurial Thinking
27
How can you help each of your employees understand
how he or she alone impacts the organization’s bottom line?
Here are a few recommendations:
• Arrange for a business basics training program for all
employees. There are several on the market that can be
customized to your organization’s needs. These programs
may use a game format to explain how your organization
operates and how it makes and loses money. This can be
an enjoyable way to teach employees the business.
• Give employees documents that describe strategic plans,
financial goals, and operating philosophies of the organiza-
tion. Again, the corporate communications office may
have just what you need. You might want to explain a few
of these documents at every departmental meeting.
There’s no need to turn your meeting into a seminar; just
take a few minutes to sum up each document and why it
matters to the organization and your employees. Then,
summarize the impact of your group in all this, in terms of
costs and income generated.
• Analyze scenarios that show the impact one person has on
the entire organization. This can be a real eye-opener! The
Great Game of Business offers some good
suggestions on how to
do this.
You can probably
come up with scenarios
for your organization. In
fact, most organizations
have horror stories involv-
ing employees who didn’t
care enough about a par-
ticular job or didn’t fully
understand the impor-
tance of what they were
expected to do. Whether
you find actual examples
or create realistic scenar-
Open Book
Managing
Over the past few years, the idea of
open book management has become
popular.This concept involves sharing
the organization’s financial data with
employees and showing them specifi-
cally what they cost and what value
they add to the organization. A good
resource for learning about this
approach is the 1992 book, The Great
Game of Business, by Jack Stack.
Information is also available on the
Internet at http://greatgame.com.
19579158.003.png 19579158.004.png 19579158.005.png 19579158.006.png 19579158.007.png 19579158.008.png
Zgłoś jeśli naruszono regulamin