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Creating Playful, fun, and effeCtive user exPerienCes
Se
ive
u
INTERACTION
DESIGN
From the Library of www.wowebook.com
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Creating Playful, fun, and effeCtive user exPerienCes
Se
ive
u
INTERACTION
DESIGN
From the Library of www.wowebook.com
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Seductive Interaction Design:
Creating Playful, Fun, and Effective User Experiences
Stephen P. Anderson
New Riders
1249 Eighth Street
Berkeley, CA 94710
510/524-2178
510/524-2221 (fax)
Find us on the Web at: www.newriders.com
To re por t er rors, plea se send a note to er rat a@ peac hpit.com
New Riders is an imprint of Peachpit, a division of Pearson Education.
Copyright © 2011 by PoetPainter, LLC.
Editor: Michael J. Nolan
Development Editor: Margaret Anderson/Stellarvisions
Production Editor: Tracey Croom
Copyeditor: Gretchen Dykstra
Indexer: James Minkin
Proofreader: Jan Seymour
Book Designer: Stephen P. Anderson
Compositor: Kim Scott, Bumpy Design
Cover Image: Richard Cote, courtesy of iStockphoto
Notice of Rights
All rights reserved. No part of this book may be reproduced or transmitted in any form by any
means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written
permission of the publisher. For information on getting permission for reprints and excerpts, contact
permissions@peachpit.com.
Notice of Liability
he information in this book is distributed on an “As Is” basis without warranty. While every
precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have
any liability to any person or entity with respect to any loss or damage caused or alleged to be caused
directly or indirectly by the instructions contained in this book or by the computer software and
hardware products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed
as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark
claim, the designations appear as requested by the owner of the trademark. All other product names
and services identiied throughout this book are used in editorial fashion only and for the beneit of
such companies with no intention of infringement of the trademark. No such use, or the use of any
trade name, is intended to convey endorsement or other ailiation with this book.
ISBN 13: 978-0-321-72552-3
ISBN 10: 0-321-72552-2
9 8 7 6 5 4 3 2 1
Printed and bound in the United States of America
From the Library of www.wowebook.com
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For Erin, my love…
my half of the world belongs to you.
From the Library of www.wowebook.com
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aCknowledgments
Writing a book is a painful process. And then
you start the even more painful process of revi-
sions, editing, and layout! But like all things that
stretch and challenge us, when you reach the
end, you ind the pride and joy of accomplish-
ment. For this, I have many people to thank.
In no particular order, my thanks go to…
Kathy Sierra , whose writings have been an
inspiration to many of us. It was her post on
“cognitive seduction” that helped form my ini-
tial musings on seductive interactions.
Matt Jones and Matt Biddulph for bring-
ing Dopplr into the world. his Web app proved,
in many diferent ways, that there is room for
delight in the services we use.
Joshua Porter. While Joshua is certainly
not the irst person to talk about design and
psychology, his book Designing for the Social
Web and the many posts on Bokardo have been
instrumental in advancing this bridge between
the academic and industrial.
Kevin Cornell , for contributing his brilliant
illustrations. Without them, this book wouldn’t
be nearly as classy nor as fun.
My friend and mentor Robert Moore , whose
remarkable approach to design—one that
focuses irst and foremost on human insights —
forever changed how I approach design.
Jesse James Garret , Jared Spool , and Andy
Budd , for believing in me and giving me a plat-
form to spread this message at their respective
events.
Lou Rosenfeld and Michael Nolan , for see-
ing that there was a book ready to be written.
Also to Margaret Anderson and the entire
development team at New Riders. I’m certain
you’re ready to throttle me, after this process.
But I think we’d all agree we’ve created some-
thing beautiful to see and read.
Giles Colborne , Trevor van Gor p , BJ Fogg ,
Aarron Walter , Buster Benson , Adam Connor,
Garrett Dimon , and Ruben Gazki for kindly
sharing your thoughts in interviews. While we
had cut a lot of content, including several inter-
views, rest assured, that content will be seen by
the world.
Jared Christensen , Christian Bradford ,
and John Gibbard for stepping in at the last
minute to help me get across the inish line.
Patti’s Place , for ofering the most wonder-
ful environment one could possibly dream of
for writing a book (not to mention the best
soups and hot tea in Dallas).
Mrs. Zehentmayr and Karen Heid-Cooke ,
for igniting curious young minds and fanning
the lames.
From the Library of www.wowebook.com
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