your first business plan.pdf

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Your First
Business
Plan
5TH EDITION
A simple question-
and-answer format
designed to help you
write your own plan
100,000
business leaders
have used Your First Business Plan
to write their own plan!
g Researching your plan
g Knowing how to begin
g Knowing what to put in and
keep out
g Writing a mission statement
g Naming your business
g Creating an executive
summary
g Calculating and presenting
important financial data
g Understanding your unique
product or service
g Using your plan to develop
your business
g Presenting your plan to
investors
JOSEPH COVELLO AND BRIAN HAZELGREN
Quick Start
YOUR BUSINESS
Your First
Business
Plan
More than
More than
100,000
business leaders
have used Your First Business Plan
to write their own plan!
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Your First
Business
Plan
 
 
Business
Plan
5TH EDITION
A simple
question-and-answer format
designed to help you write
your own plan
Joseph Covello and Brian Hazelgren
Your First
127355838.008.png
Copyright © 1993, 1995, 1998, 2002, 2005 by Joseph Covello and Brian Hazelgren
Cover and internal design © 2005 by Sourcebooks, Inc.
Sourcebooks and the colophon are registered trademarks of Sourcebooks, Inc.
All rights reserved. No part of this book may be reproduced in any form or by any elec-
tronic or mechanical means including information storage and retrieval systems—except in
the case of brief quotations embodied in critical articles or reviews, or in the case of the
exercises in this book solely for the personal use of the purchaser—without permission in
writing from its publisher, Sourcebooks, Inc.
This publication is designed to provide accurate and authoritative information in regard to
the subject matter covered. It is sold with the understanding that the publisher is not
engaged in rendering legal, accounting, or other professional service. If legal advice or other
expert assistance is required, the services of a competent professional person should be
sought. —From a Declaration of Principles Jointly Adopted by a Committee of the
American Bar Association and a Committee of Publishers and Associations
Published by: Sourcebooks, Inc.
P.O. Box 4410, Naperville, Illinois, 60567-4410
(630) 961-3900
Fax: (630) 961-2168
www.sourcebooks.com
Library of Congress Cataloging-in-Publication Data
Covello, Joseph A.
Your first business plan: a simple question and answer format designed to help you write a
plan / by Joseph Covello and Brian Hazelgren.—5th ed.
p. cm.Includes index.
ISBN 978-1-4022-2034-0 1-4022-0412-4
1. Business planning. 2. New business enterprises—Planning. 3. Small business—
Planning. I. Hazelgren, Brian J. II. Title.
HD30.28 .C6967 2002
658.4’012—dc21
2002009773
Printed and bound in the United States of America
VHG 10 9 8 7 6 5 4 3 2 1
 
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