Find that job: Lesson 75. Work on the brand called YOU
In the age of New Economy with corporate security gone your talent is the only thing that will keep you in demand. Remember, you live in the brand YOU world. So you must develop your talent and work on the brand called YOU.
How? Here are a few tips.
First of all, you must View yourself as the boss of your own show . Even if you are on some firm's payroll you should behave as if you were a CEO of Me Ltd. And use the brand image to sell yourself.
It's also very important that you Embrace marketing. You will need to master much more of the marketing puzzle than you probably did in the past. You will be going from project to project, mostly working with strangers. Each time you will be selling yourself anew - marketing your point of view, marketing your worth, marketing Me Ltd.
You must Pursue True Mastery. Competence in basic business skills like marketing and networking is essential. But it is not enough. To survive the white-collar wipeout you need to be very special at something which has a specific economic value. In a word - you need to exhibit True Mastery. Think about athletes or actors who have records of sustained excellence. These people are consummate pros who work obsessively at their craft. You should approach your tradecraft in the same way.
a SłOWNICZEK
brand - marka
the age of New Economy - nowa era gospodarcza
corporate security - poczucie bezpieczeństwa, jakie zapewnia praca w przedsiębiorstwie
to keep in demand - zapewniać popyt, wzięcie
to develop - rozwijać
the boss of your own show - tu: pan własnego interesu
payroll - lista płac
to be on some firm's payroll - być zatrudnionym przez jakąś firmę
CEO (Chief Executive Officer) - dyrektor naczelny
Ltd. (Limited) - spółka z ograniczoną odpowiedzialnością
to embrace - tu: chętnie zaakceptować, przyjąć (z otwartymi ramionami)
to master - (dobrze/biegle) opanować
worth - wartość
to pursue true mastery - dążyć do prawdziwej doskonałości/mistrzowskiego opanowania
competence - kompetencja, kwalifikacje, umiejętności
basic skills - podstawowe umiejętności
networking - rozbudowywanie/kultywowanie kontaktów w sferze zawodowej
white-collar - (o pracy/pracowniku) umysłowy
wipeout - wymazanie, skasowanie, wyeliminowanie
to exhibit - okazać, wykazać
distinct - wyraźny, odróżniający się, wyróżniający
athlete - sportowiec
sustained - nieustanny, nieprzerwany, długotrwały
excellence - perfekcja, doskonałość
consummate - wytrawny, doskonały
pro (professional) - zawodowiec, profesjonalista
craft - rzemiosło, fach, warsztat
to approach - podejść
to multitask - wykonywać wiele zadań na raz
jeadeithe