Find that job: Lesson 77. Even more tips on how to work on the brand called YOU
According to influential business thinkers, in the age of New Economy your talent is the only guarantee of your professional survival. In the last few programmes we've been talking about how to work on the brand called YOU. We've been talking about the importance of marketing, networking, pursuing mastery, multitasking and risk taking. And here are some more tips:
Embrace the young. Even if you have developed an appetite for modern technology, you may not quite 'get it' if you are a middle aged person who hasn't been born with an electronic chip in their brain. So what do you do? Surround yourself with young people. Your every project must include at least one youngster, someone who doesn't need to 'reinvent' himself because he was born and bred and genetically certified in the new economy.
Nurture horizontal loyalty . Today loyalty is more important than ever but its axis has shifted a full 90 degrees. Old loyalty was vertical: loyalty to a hierarchy when you were climbing up your career ladder. It was a 'suck-up' loyalty. That's gone. New loyalty is 'horizontal' - it's loyalty to a trade or industry - where, what matters most, is what your peers think of you and your work. That's why you must develop and expand a network of professional contacts throughout your field.
Cultivate a passion for renewal. Reinvent or die. Move with the times and never stop reinventing yourself. Review and revolutionize your portfolio of skills. A passive approach to your professional career will stop you dead in your tracks.
aSłOWNIK
Słownik
tip - rada, porada
brand - marka
guarantee - gwarancja
professional survival - zawodowe przeżycie/przetrwanie
the brand called YOU - marka pod nazwą TY
networking - rozbudowywanie/kultywowanie sieci kontaktów zawodowych
pursuing mastery - dążenie do doskonałości
multitasking - wielozadaniowość
risk taking - podejmowanie ryzyka
to embrace - skorzystać z czegoś z chęcią, przyjąć z otwartymi ramionami
to 'get it' - tu: rozumieć
to be born with an electronic chip - urodzić się z elektronicznym chipem
to surround oneself with - otaczać się
to reinvent (oneself) - odkryć się na nowo, ponownie wylansować, odkryć w sobie nowe możliwości
born and bred - urodzony i wychowany
to certify - poświadczyć
to nurture horizontal loyalty - kultywować lojalność horyzontalną
axis - oś
to shift - przesunąć się
vertical - poziomy
to climb one's career ladder - wspinać się po szczeblach kariery zawodowej
a 'suck up' loyalty - lojalność lizusa, polegająca na podlizywaniu się
trade - handel, rzemiosło
industry - przemysł
peers - tu: grupy rówieśnicze
to develop - rozwijać
to expand - rozszerzać, powiększać
network - sieć
renewal - odnowa
to review - dokonywać oceny, przeglądu, rewidować
portfolio - teczka, teka, portfel
skills - umiejętności
passive approach - bierne podejście
to stop sb dead in their tracks - powstrzymać czyjś postęp, zatrzymać 'w przedbiegach'
jeadeithe