Email-Marketing.pdf

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Making Money With Autoresponders

Why E-Mail Marketing Is Not Dead

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TABLE OF CONTENTS

Introduction

WhatÓs an autoresponder? ...................................................................................5

How can I make money with autoresponders?.....................................................6

Pick a topic

Your personal interests and areas of expertise ....................................................8

A self-quiz for finding a topic............................................................................... 10

Marketability: Will they buy?............................................................................... 13

A quiz for marketability....................................................................................... 13

Research your market

Searches: Google, eBay, Amazon...................................................................... 17

Groups and forums............................................................................................. 23

Survey Says? Conducting marketing surveys .................................................... 25

Sample marketing survey................................................................................... 29

Create content

Original content .................................................................................................. 30

Affiliate and reseller programs............................................................................ 33

Craft your autoresponder messages

Making your product irresistible.......................................................................... 42

Testimonials: A marketerÓs best friend................................................................44

Spam-Me-Not: Avoiding too much hype............................................................. 47

Spam filters: Is your message zap-proof?.......................................................... 49

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Formatting your autoresponder messages......................................................... 50

Set up your site

Name your domain............................................................................................. 54

Web hosting: free or fee?................................................................................... 57

Accounts you need: NameStick, PayPal, ClickBank........................................... 62

A note on web site content ................................................................................. 63

Build your opt-in list

Free methods: articles, e-books and mini e-courses.......................................... 64

Paid methods: PPC campaigns, classifieds, and co-registration lists................. 66

Drive traffic to your site

Keywords: Optimize, donÓt stuff.......................................................................... 73

Keep visitors coming back.................................................................................. 74

The No-Spam Diet: Black and white listing......................................................... 75

Launch your list building campaign..................................................................... 77

Sample Autorseponder Messages ................................................................................ 79

Recommended Reading.............................................................................................. 105

More Resources .......................................................................................................... 107

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INTRODUCTION

WhatÓs an autoresponder?

If youÓve ever asked for information online about a product or service, or signed up for

an e-list or group membership on the Internet, and received a nearly instantaneous

response in your e-mail inbox, an autoresponder program was responsible for delivering

the reply.

Simply put, autoresponders are e-mail programs that send out a preset message in

response to every incoming e-mail received. Some autoresponders, like sign-up

services for e-groups and forums, are one-shot deals: a single response for every

message received. Just about every Internet-based company uses autoresponders for a

variety of purposes, from automating tasks that would otherwise take up hundreds of

man-hours to building lists and tracking prospective leads.

Multiple autoresponders send a series of messages to received e-mail addresses on a

predetermined, timed basis. For instance, a multiple autoresponder can be used to send

an instant response, then a follow-up message three days later, then another five days

after that, and so on. It can be programmed to send a message a day, one per week,

twice monthly, or any interval that satisfies the purpose of the message series.

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