The Guru Guide to Marketing.pdf

The Guru Guide ™

to Marketing

The Guru Guide ™

A Concise Guide to the Best

Ideas from Today’s Top Marketers

Joseph H. Boyett

and

Jimmie T. Boyett

John Wiley & Sons, Inc.

to Marketing

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data

ISBN: 0-471-21377-2

Printed in the United States of America.

10987654321