Marketing_for_Physical_Therapy_Clinics_10.pdf

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www.therapynewsletter.com

Nitin Chhoda, PT, CSCS

No part of this book or accompanying materials

may be reproduced by any mechanical, photographic, or

electronic process, or in the form of a phonographic

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transmitted, or otherwise copied or circulated for public

or private use without prior written permission of Nitin

Chhoda.

The author and publisher make no

representations or warranties with respect to any

information offered or provided in this book regarding

effectiveness, action, or application of the protocols

contained herein. The author and publisher are not liable

for any direct or indirect claim, loss or damage resulting

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TABLE OF CONTENTS

Section 1 Physical Therapists and Fitness Programs .................. 11

Section 2 Your Website Must Have The Right Message........... 19

Section 3 Leveraging Your Website As A Mechanism

To Attract Patients And Generate New

Referrals ...................................................................... 25

Section 4 Make Your Marketing Message ‘Viral’...................... 37

Section 5 Show Your Personality In Your Practice ................... 43

Section 6 Using Technology To Brand Your Clinic.................. 49

Section 7 Power Of The Patient Appreciation Day .................... 55

Section 8 Billing Automation For Physical Therapists.............. 61

Section 9 Top Marketing Mistakes By Physical

Therapists .................................................................... 67

Section 10 Priceless Patient Gifts ................................................. 73

Section 11 Leveraging Your Time As A Therapist ...................... 81

Section 12 The Cost Of Losing Patients ....................................... 87

Section 13 The Art Of Differentiation .......................................... 93

Section 14 The Power Of Patient Testimonials ........................... 99

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