Wordpress_3_SEO.pdf

WordPress 3 Search Engine

Optimization

Optimize your website for popularity with

search engines

Michael David

BIRMINGHAM - MUMBAI

WordPress 3 Search Engine Optimization

system, or transmitted in any form or by any means, without the prior written

permission of the publisher, except in the case of brief quotations embedded in

critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy

of the information presented. However, the information contained in this book

is sold without warranty, either express or implied. Neither the author nor Packt

Publishing, and its dealers and distributors will be held liable for any damages

caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the

companies and products mentioned in this book by the appropriate use of capitals.

However, Packt Publishing cannot guarantee the accuracy of this information.

First published: April 2011

Production Reference: 1180411

Published by Packt Publishing Ltd.

32 Lincoln Road

Olton

Birmingham, B27 6PA, UK.

ISBN 978-1-847199-00-3

www.packtpub.com

Cover Image by Ed Maclean ( edmaclean@gmail.com )

Credits

Author

Michael David

Project Coordinator

Jovita Pinto

Reviewers

Patrick Rushton

Proofreader

Aaron Nash

Srikanth A.D.

Sonia Munoz Hoyos

Graphics

Nilesh Mohite

Acquisition Editor

Chaitanya Apte

Indexers

Hemangini Bari

Tejal Daruwale

Development Editors

Hyacintha D'Souza

Production Coordinator

Adline Swetha Jesuthas

Reshma Sundaresan

Technical Editor

Mohd. Sahil

Cover Work

Adline Swetha Jesuthas

Copy Editor

Leonard D'Silva

Foreword

I remember when bloggers would take pride in the obscurity of their blogs, believing

wholeheartedly that blogging represented the last true meritocracy of the Internet, a

place where if you were a good writer and had interesting things to say, you'd gain

a readership. Otherwise, if you were lucky, your Mom might read your occasional

ramblings but that was probably it, your brilliance doomed to languish in digital

obscurity.

Times change and the way people ind information online has evolved from our

friend's online recommendations to Google. Google! Google! Google! If you're

talking about inding information in the online world, it seems to be the irst and

almost only place people go to ind things, whether they're on a mobile device,

sitting at a cafe with their laptop or at a fancy desktop system. Heck, one of the most

common search terms on Yahoo is the word "google"!

The techniques and best practices have changed for maximizing the number of

readers that ind your content too. It continues to be important to have high quality

content—after all, what are people going to encounter once they get to your site?—

though the best writer in the world isn't going to be a success if their site's at the end

of a dusty, isolated, and abandoned e-road.

Search Engine Optimization (SEO) consists of both on-page and off-page tactics

and this book goes into both areas in great detail, explaining why something is

more important than showing how to improve it on your own blog, hands on and

with case studies. Not only that, Michael knows that saying "I want to rank well on

Google" makes no sense, because you can't begin to have success until you decide for

which terms you want to rank. Know the language of your customers, weave that into

your content and site and you'll reap the beneit.

I think about SEO in terms of "indability" and when I talk about indability with

bloggers, I talk about the beneits of learning how to maximize the chance of

someone who is searching for your information, your product, your service, inding

you , not a competitor. Sounds good, doesn't it?

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