Gut Impact.pdf

www.sexualkey.com

You can learn to speak straight to someone’s gut instincts, so that

what you say has immediate and lasting impact.

Power. Money. Sex.

If you’re like most people, when you see or hear words like

those above, you get a little bit of a jolt.

But saying words like power and money and sex isn’t the only

way to have emotional impact on other people.

In fact, when someone knows how to use the other dimensions

of human communication—how to coordinate the way he or she talks

with what he or she says—that person can grab your attention just as

securely as a bouncer pins your arms behind your back.

And not just grab your attention—someone who knows how to

speak to your gut instincts, the emotional part of your mind, can make

you want what you didn’t realize you wanted, and open your mind to

possibilities you didn’t know you could have.

This book is about teaching you to develop that power. It’s

about teaching you to reach beneath people’s “reasons,” so that you can

guide and drive their gut responses, open and inflame their imaginations.

It’s about teaching you how to lead, inspire, motivate, and connect.

More to the point, this is not a work of earnest recommendations

or vague theories. It’s a how-to manual, filled with specific skills which

you can employ in real-life situations, in order to attain concrete ends.

This book will teach you the following:

• How to make someone focus intently on what you say

• How to make someone feel any emotion you want

• How to use stories to induce strong emotions in your listener while

keeping your listener comfortable with these strong emotions

• How to give your words force and impact

• How to make someone feel comfortable with you

• How to spot someone’s personality type

• How to push and pull using personality typing

• How to project intensity and power

Ordinary speech

aims at the intellect.

The listener’s

intellect interprets

and analyzes this

speech.

After the intellect

has interpreted this

speech, the listener’s

instincts and

emotions respond.

GUTTALK aims for

the gut.

GUTTALK speaks

to the instincts in

their own language.

It is therefore more

powerful and

compelling.

GUTTALK is a method of moving the listener’s feelings by

ignoring the rational part of his or her mind, and speaking

directly to his or her emotions.

1. The Basics, or How Powerful Communication Works

Powerful, effective communication a) grabs the listener’s

attention, and b) spurs the listener’s feelings and imagination in

directions the communicator wants.

The first effect, in which your listener becomes drawn into what

you are saying and comes to pay more attention to it, than, for example,

the fact you are both standing on a street corner, or the fact that the

stoplight has changed, or the fact that your listener ought to be rushing to

an appointment--in short, the effect wherein your listener is enjoying

listening to you and is more interested in what you are saying than in

other things--we'll call Engagement .

ENGAGEMENT

STIMULATION

The second effect, in which as you talk at length about your

weekend in Tahoe, your listener begins visualizing ski slopes, trees, the

dull and filtered winter sun, warm fireplaces, warm beverages, and

bearskin rugs--and not only visualizes, but imagines, subtly, feeling what

it would be like to have these experiences, we’ll call Stimulation .

Engagement is getting your listener absorbed in what you are saying.

Stimulation is getting your listener to imagine experiencing what you

are talking about .

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