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Analyzing Multimodal Interaction: A Methodological Framework
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Analyzing Multimodal
Interaction
“This is an outstanding book, strikingly well focused to the point of view of
readers new to its concepts. It will be essential, required reading on many
courses and will be very useful in opening up a major cross-disciplinary liter-
ature and approach.”
Ron Scollon, Georgetown University, USA
“The wide, varied range of materials discussed, matched with precise, detailed
methods of analysis, demonstrated by carefully worked examples, will make this
indispensable for anyone interested in getting at meaning in its rich variety.”
Gunther Kress, Institute of Education, University of London, UK
Our perception of our everyday interactions is shaped by more than what is said.
From coffee with friends, to interviews; and from meetings with colleagues, to
conversations with strangers, we draw on both verbal and nonverbal behavior
to judge and consider our experiences.
Analyzing Multimodal Interaction is a practical guide to understanding and inves-
tigating the multiple modes of communication, and provides an essential guide
for those undertaking fieldwork in a range of disciplines, including linguistics,
sociology, education, anthropology, and psychology. The book offers a clear
methodology to help the reader carry out their own integrative analysis, equip-
ping them with the tools that they need to analyze a situation from different points
of view. Drawing on research into conversational analysis and nonverbal behavior
such as body movement and gaze, it also considers the role of the material world
in our interactions, exploring how we use space and objects – such as our furni-
ture, cell phones, or TV. Considering a range of real examples, such as traffic-police
officers at work, doctor–patient meetings, teachers with students, and friends
reading magazines together, the book offers lively demonstrations of multimodal
discourse at work.
Illustrated throughout and featuring a mini-glossary in each chapter, further
reading, and advice on practical issues such as making transcriptions and video
and audio recordings, this practical guide is an essential resource for anyone
interested in the multiple modes of human interaction.
Sigrid Norris teaches in the Department of English, Linguistics, and Speech at
Mary Washington College, Virginia, USA. Her research areas include multimodal
identity construction and multimodal cross-cultural communication.
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Analyzing Multimodal
Interaction
A methodological framework
Sigrid Norris
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First published 2004 in the USA and Canada
by Routledge
29 West 35th Street, New York, NY 10001
Simultaneously published in the UK
by Routledge
11 New Fetter Lane, London, EC4P 4EE
Routledge is an imprint of the Taylor & Francis Group
This edition published in the Taylor & Francis e-Library, 2004.
© 2004 Sigrid Norris
All rights reserved. No part of this book may be reprinted or
reproduced or utilized in any form or by any electronic,
mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any
information storage or retrieval system, without permission in
writing from the publishers.
Every effort has been made to ensure that the advice and
information in this book is true and accurate at the time of going
to press. However, neither the publisher nor the author can accept
any legal responsibility or liability for any errors or omissions that
may be made. In the case of drug administration, any medical
procedure or the use of technical equipment mentioned within this
book, you are strongly advised to consult the manufacturer’s
guidelines.
Library of Congress Cataloging in Publication Data
Analyzing multimodal interaction: a methodological
framework/Sigrid Norris.
1. Interpersonal communication. 2. Oral communication.
3. Social interaction. I. Title.
P94.7.N67 2004
302.2
242–dc22
2003025307
p.cm.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the
British Library
ISBN 0-203-37949-7 Master e-book ISBN
ISBN 0-203-63127-7 (Adobe eReader Format)
ISBN 0–415–32855–1
ISBN 0–415–32856-X
(Print Edition)
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