brands and branding.pdf

BRANDS AND BRANDING

OTHER ECONOMIST BOOKS

Guide to Analysing Companies

Guide to Business Modelling

Guide to Economic Indicators

Guide to the European Union

Guide to Financial Markets

Guide to Management Ideas

Numbers Guide

Style Guide

Dictionary of Business

Dictionary of Economics

International Dictionary of Finance

Business Ethics

Business Strategy

China’s Stockmarket

E-Commerce

E-trends

Globalisation

Successful Innovation

Successful Mergers

Wall Street

Essential Director

Essential Finance

Essential Internet

Essential Investment

Pocket Asia

Pocket Europe in Figures

Pocket World in Figures

BRANDS AND BRANDING

Rita Clifton and John Simmons

with

Sameena Ahmad

Tony Allen

Simon Anholt

Anne Bahr Thompson

Patrick Barwise

Tom Blackett

Deborah Bowker

Chuck Brymer

Deborah Doane

Kim Faulkner

Paul Feldwick

Steve Hilton

Jan Lindemann

Allan Poulter

Shaun Smith

THE ECONOMIST IN ASSOCIATION WITH

PROFILE BOOKS LTD

Published by Proﬁle Books Ltd

58A Hatton Garden, London ec1n 8lx

Anne Bahr Thompson, Patrick Barwise, Tom Blackett, Deborah Bowker,

Chuck Brymer, Rita Clifton, Deborah Doane, Kim Faulkner, Paul Feldwick,

Steve Hilton, Jan Lindemann, Allan Poulter, John Simmons, Shaun Smith 2003

part of this publication may be reproduced, stored in or introduced into a retrieval

system, or transmitted, in any form or by any means (electronic, mechanical,

photocopying, recording or otherwise), without the prior written permission of both

the copyright owner and the publisher of this book.

The greatest care has been taken in compiling this book.

However, no responsibility can be accepted by the publishers or compilers

for the accuracy of the information presented.

Where opinion is expressed it is that of the author and does not necessarily coincide

with the editorial views of The Economist Newspaper.

Typeset in EcoType by MacGuru

info@macguru.org.uk

Printed and bound in Great Britain by

Creative Print and Design (Wales), Ebbw Vale

A CIP catalogue record for this book is available

from the British Library

ISBN 1 86197 664 x

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