Conley - How.Great.Companies.Get.Their.Mojo.from.Maslow.pdf

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P EAK
How Great Companies Get
Their Mojo from Maslow
Chip Conley
JOSSEY-BASS
A Wiley Imprint
www.josseybass.com
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M ORE P RAISE FOR P EAK
“I love the Joie de Vivre heart icon that Chip uses to illustrate
how a passionate corporate culture breeds happy employees,
which leads to satisfied customers, which results in a profitable
and sustainable business.”
— Sir Richard Branson, founder and chairman, Virgin Group
Ltd.
“Thoroughly engaging and full of useful ideas to create peak per-
formance. Practical wisdom at its best, providing vivid examples
plus personal experience to help leaders get terrific results.”
— Warren Bennis, distinguished professor of management at the
University of Southern California and author of On Becoming a
Leader
“Within this engrossing, inspiring, and all-around wonderful
book is the gripping story of an extraordinary company fac-
ing the most trying circumstances imaginable and emerging
stronger than ever. If you want to build a great business, work in
a great business, or simply understand what greatness in business
is all about, you need to read Peak .”
— Bo Burlingham, editor-at-large of Inc. and author of Small Gi-
ants: Companies That Choose to Be Great Instead of Big
“Chip Conley has captured something special here. Peak shows
how to apply fundamental human principles toward building a
great company and offers poignant insights for all leaders.”
— John Donahoe, president of eBay Marketplaces
“This is a book that I will enthusiastically recommend to my
friends and colleagues.”
— Fred Reichheld, author of The Ultimate Question, Loyalty Rules,
and The Loyalty Effect
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“What do Yvon Chouinard, Timothy Leary, and a company
where one third of the employees clean toilets for a living
have in common? As brilliant entrepreneur Chip Conley will
teach you in this groundbreaking book: Abraham Maslow. Es-
sential reading for anyone trying to create an organization with
meaning.”
— Seth Godin, author of Purple Cow and The Dip
“Chip’s book is a rare combination of poignant story, potent
theory, and prescriptive action steps—it is applicable to both
public and private sector work.”
— Gavin Newsom, mayor of San Francisco
“Chip Conley proves that Abraham Maslow’s brilliant theories
regarding work and leadership cannot only be applied in the
real world but, when embraced, often lead to enormous com-
petitive advantages. Chip’s book is an instructive guide for any
leader who seeks to build enlightened organizations that tap
the potential of employees and capture the hearts and minds of
customers and shareholders.”
— Deborah Collins Stephens, coauthor of Maslow on Management
and The Maslow Business Reader and co-founder of The Center
for Innovative Leadership
“Chip Conley explains succinct new ideas on how to come to
grips with motivating investors, staff, suppliers, and customers,
while in the process enriching the lives of all involved. His own
business, Joie de Vivre, is aptly named.”
— Mike Faith, CEO and president of Headsets.com, Inc.
“You can be born smart, but you cannot be born wise. Wisdom
takes time to acquire. I found a lot of wisdom in Chip’s book
that would work for any organization.”
— Robert Stephens, founder and chief inspector of Geek Squad
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P EAK
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