Effective Writing Skills for Public Relations.pdf

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E-Writing Skills-PR prelims:E/Writing Skills/PR
Effective
writing skills for
Public Relations
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PR IN PRACTICE SERIES
Effective
writing skills for
Public Relations
Fourth Edition
John Foster
London and Philadelphia
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Publisher’s note
Every possible effort has been made to ensure that the information contained in this
book is accurate at the time of going to press, and the publisher and author cannot
accept responsibility for any errors or omissions, however caused. No responsibility
for loss or damage occasioned to any person acting, or refraining from action, as a
result of the material in this publication can be accepted by the editor, the publisher or
the author.
First published in 1998
Second edition published in 2001
Third edition published in 2005
Fourth edition published in 2008
Apart from any fair dealing for the purposes of research or private study, or criticism or
review, as permitted under the Copyright, Designs and Patents Act 1988, this publica-
tion may only be reproduced, stored or transmitted, in any form or by any means, with
the prior permission in writing of the publishers, or in the case of reprographic repro-
duction in accordance with the terms and licences issued by the CLA. Enquiries
concerning reproduction outside these terms should be sent to the publishers at the
undermentioned addresses:
120 Pentonville Road
525 South 4th Street, #241
London N1 9JN
Philadelphia, PA 19147
United Kingdom
USA
www.koganpage.com
© John Foster 1998, 2001, 2005, 2008
The right of John Foster to be identified as the author of this work has been asserted by
him in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 978 0 7494 5109 7
British Library Cataloguing in Publication Data
A CIP record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
Foster, John, 1926–
Effective writing skills for public relations / John Foster. -- 4th ed.
p. cm.
Includes index.
ISBN 978-0-7494-5109-7
1. Business writing--Handbooks, manuals, etc. 2. Public relations--Handbooks,
manuals, etc. I. Title.
HF5718.3.F67 2008
808’.066659--dc22
2008006860
Typeset by Jean Cussons Typesetting, Diss, Norfolk
Printed and bound in India by Replika Press Pvt Ltd
Kogan Page Limited
Kogan Page US
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Contents
About the author
xi
Foreword
xiii
Acknowledgements
xv
Introduction
1
1.
The importance of style: an overview
5
Style on the move
6
Appreciating style
6
Your organisation’s style
7
Keep it consistent
8
Points to watch
9
Good style is good manners
10
2.
Trouble with plurals and possessives
12
Plural matters
12
Apostrophe problems
15
3.
Making your mark
20
Basic punctuation
21
When you are quoting…
25
v
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