Founders-Report-1.pdf

Your Business

Blueprint

Business Success By Design

“You read a book from beginning to

end, but you build a business from

the end to the beginning.”

Strategic Profits – Founder’s Club – Report #1

Warning: This Is Not Your Typical Report

I don’t anticipate you’ll see a lot of reports from me like this one. In other words, this one is special.

Normally, my reports will be tighter and shorter. But this one I wrote with a very big goal in mind. To

walk you through each and every step you need to take to build the business of your dreams.

And that’s exactly what you’ll have when you’re done with this report. A detailed plan to having the

business of your dreams.

In order to get you this result, I left no stone unturned, and made sure you had everything you need to

jump‐start your business growth and freedom. That’s why it’s longer than I expected it would be. But

trust me my friend, you’re in for some major light bulb moments here.

Here’s my promise to you: If you follow the steps I’ve laid out for you here in this report, you’ll be on

track to getting everything you ever wanted out of your business. Your chances of success will have

multiplied, and you’ll know exactly what steps you need to make it all happen.

A bold promise, but one you’ll see easily met on the pages that follow…

What We’re Going To Cover And Why

Boy‐oh‐boy, we’ve got a lot of ground to cover here in our first issue.

Why? Because almost every entrepreneur (or anyone who aspires to be one) has so many

misconceptions about business it’s scary.

It’s scary because these mistaken thoughts, false beliefs, and flawed points of view are certain to castrate

and shackle a business before it ever gets off the ground.

That’s why so few businesses ever succeed, and of those that do succeed, only a fraction of their owners

ever break free of them.

And so, in our first sit down together, we’re going to shed some light on the situation. We’re going to get

knee deep in what makes a business really work – and what you’ll need to do to design and build one that

can grow far beyond yourself.

I’ve got a special agenda with this report – so here’s the deal: Because this is the first issue, we’re going to

pinpoint and fix the single biggest mistake entrepreneurs make when starting their business that haunts

them for the remainder of the business’ life.

Your Approach Toward Business Is Going To Change

No matter how old or new your business is, what you are about to learn will immediately shift the way

you approach your business from now on.

More specifically: When you are done with this report… you’ll have your business designed and

blueprinted to grow faster, get more profitable, do better things and do it all in a superior way. A way that

gives you the freedom and income you need to live your ideal life.

Did you get that? Right here in this document I’m going to walk you through the initial steps to engineer

your business to continually grow without you.

Strategic Profits – Founder’s Club – Report #1

It’s essential you believe that your business can do all this. That your business can give you both the

income and freedom you want. Based on my experience with thousands of entrepreneurs, I’ve come to

believe any business can. But what’s important is that you believe it’s possible for your business.

Otherwise, what’s the point?

Really, think about that… cause I’m dead serious… What’s the point of starting and growing a business if

you’ll never get free of it?

The Purpose Of Owning A Business

A crucial element of the founder’s philosophy is this: Owning a business is more than just a job – or at

least it’s supposed to be.

What I mean by this is a job is where you trade time and effort for money. So, by its very nature it

consumes your life by feeding on your time and attention.

But a business is an entirely different animal when designed and executed correctly. A business will give

you more of what you want out of life.

Sadly, almost every entrepreneur approaches building his or her business the wrong way. And that’s the

single biggest mistake any entrepreneur can make. They jump right in and start doing business, and

never consider for even a moment that they should have designed their business first.

The good news: You won’t make the same mistake. Because together, right here in this report, we are

going to design your business together so it can free you to do the things that give you the life you want.

One last caveat: Some entrepreneurs believe that the work they do in their business is their life‐work.

That they are in fact, living their ideal life by doing their life‐work inside their business.

If this describes you, here’s a word to the wise. Embrace the concept “if you love something set it free, if it

comes back to you, it’s yours. If it doesn’t, it never was.” You can do this in your business by being a

founder and building a business that doesn’t need your direct involvement (in other words it sets you

free). Then if you decide to continue to do the work inside your business, even when it doesn’t need you

(you’ve come back), you can honestly say you’re living your ideal life.

Designing A Business

You may have noticed the title of this report “Your Business Blueprint: Business Success By Design.”

So, what do I mean exactly when I write “designing your business” or “blueprinting your business?”

Allow me to clarify…

Very few entrepreneurs ever sit down and think through each element of their business and how they

should best interact to give them “more life” while giving their prospects and customers what they truly

crave.

Think about how tragic that is. You will invest more of your time and resources on your business than

almost anything else. Your success and dreams hinge on its success. Yet most never think through the

different approaches and create their business with the highest likelihood of success.

And that’s what I mean when I say designing your business . It’s about taking a step outside your

business and looking at it objectively. Then, I am going to show you how to think through and figure out

Strategic Profits – Founder’s Club – Report #1

what your business is going to look like, what it’s going to do and how it can best deliver on your hopes

and dreams.

Next, we’ll create your business blueprint. Your business blueprint is your visual action plan that’ll

represent the simplest version of the business you are creating.

Your business blueprint will lay out the functions, responsibilities, and processes your business will need

to succeed and grow beyond you. It will also set up the game you’ll play to get free, by visually

representing your current responsibilities and dictating the steps to hand those off to others in your

business.

It’s The Design That’s Critical

It should be getting clearer – designing your business is critical to your business success. In case it’s not,

think about it this way: If your business is not designed to give you what you want… if it’s not blueprinted

to grow into a business that can provide you with so much more than a job… then in fact not only will

your business fail to give you what you want, but if you’re not careful, it’ll literally suck all the remaining

life out of you.

That’s why designing and blueprinting your business is critical.

You see, without the proper business design and a functional business blueprint, all the work that follows

becomes irrelevant. Do you get that? It simply becomes more work. Marketing work, website work,

writing work, etc… All work coming together piece‐by‐piece, frustration‐by‐frustration, building you a

job you’ll never break free from.

Remember this: If what you’re doing is not getting your business to rely on you less and less, over time

it’ll rely on you more and more. Then it’s all just a big job with no end in sight. And what’s the point of

that?

What You Need Right Now

Just in case you’re one of those few entrepreneurs (even after what we’ve already covered) who might

still think that designing your business and blueprinting it is not what you need right now… Let me tell

you, it definitely is what you need right now. More so than you could possibly imagine.

Why am I saying you need this more than you can imagine?

Because it’s typical for an entrepreneur to think designing and blueprinting their business is not as

pressing as the many urgencies they feel they need immediate help with… like raising some quick cash,

executing a new marketing tactic, or whatever else may be screaming at them to ‘fix me’ in the moment.

Therefore the thinking goes... spending time thinking about their business design and blueprinting it,

seems idealistic, unrealistic, and unnecessary.

A word of caution. Don’t fall into the trap of a typical entrepreneur’s thinking. Avoid it like the plague.

The typical thinking is what causes the vast majority of entrepreneurs to fail. The typical thinking leads to

working long hours with little to show for it. The typical thinking turns a business into a grueling job for

the lucky few entrepreneurs who get their businesses off the ground.

Believe me when I tell you, you’ll have a new perspective about your business by the end of this report.

You’ll see those pressing urgencies for what they really are. Distractions that will pull you down into the

minutia of details that only seem important in the moment. You need to realize that in the context of your

Strategic Profits – Founder’s Club – Report #1

overall business success they’re trivial, unimportant distractions ‐‐ no matter how much of a crisis they

may seem right now.

Remember this: Most entrepreneurs fail, not because they don’t work… the problem is that they’re

doing the wrong work.

Now, that surfaces a question, doesn’t it? How can you tell the difference between right work and wrong

work?

Well, when you are done with this report, your business blueprint will easily answer that for you.

That’s why this is mission‐critical work. You must focus on and do the right work. And that’s why

designing your business blueprint is an absolute must. It’s the right work to do right now because it will

make certain you are always focused on the right work in the future.

In case it isn’t obvious, this is something nobody can give you. You can’t buy it, outsource it, or employ

someone else to do it for you. It’s what you must create for yourself.

To successfully build your business you have to really want it. And for you to want it you have to be able

to see it, and know what the payoff will be for you when you’re finished.

Your First Steps To Freedom

So, here’s a quick overview of what we’re going to cover in this report.

First, we’re going to cover the Founder’s unique point of view. Because nothing good happens for you or

for your business when you see things the wrong way. You’ll make the wrong decisions, seize the wrong

opportunities, hire the wrong people, etc. Consider this grounding on a few important business

fundamentals.

Then we’ll roll up our sleeves and get to work on pre‐work that needs to be done before designing and

blueprinting a business. To do that, we need to uncover three key pieces of information. First, you’ll

clarify what your ideal life looks like. Second, you’ll do some research to understand how your ideal

customer thinks. And third, you’ll determine the far‐reaching purpose of your business.

Next, we’ll use your business’ purpose to design a business that will provide you with your ideal life and

your ideal customers what they truly crave. More specifically, we’ll cover your compelling promise and

the profit model that’ll drive your business forward.

After we have the design we’ll blueprint it to visually document the important details of your business

growth strategy.

To wrap up, I’ll show you some of the different ways you can immediately use and benefit from your

business blueprint.

SECTION #1

The Founder’s Point Of View

Ok, first thing’s first…

Strategic Profits – Founder’s Club – Report #1

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