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The

Ultimate

Success

Secret

Is it possible that there is one single,

super-powerful secret of success of

far greater importance than all others?

DANIEL S. KENNEDY

ALL RIGHTS ARE RESERVED. No part of this publication may be reproduced or transmitted in any

form or by any means, mechanical or electronic, including photocopying and recording, or by any

information storage and retrieval system, without permission in writing from the Publisher.

Published by:

Kimble & Kennedy Publishing

9433 Bee Cave Road, Bldg. 2, Suite 110

Austin, TX 78733

Tel: 512-263-2299

Fax: 512-263-9898

DISCLAIMER AND/OR LEGAL NOTICES:

While all attempts have been made to verify information provided in this publication, neither the Author

nor the Publisher assumes any responsibility for errors, inaccuracies or omissions. Any slights of people

or organizations are unintentional.

This publication is not intended for use as a source of legal or accounting advice. The Publisher wants to

stress that the information contained herein may be subject to varying state and/or local laws or

regulations. All users are advised to retain competent counsel to determine what state and/or local laws or

regulations may apply to the user’s particular business.

The purchaser or reader of this publication assumes responsibility for the use of these materials and

information. Adherence to all applicable laws and regulations, both federal and state and local, governing

professional licensing, business practices, advertising and all other aspects of doing business in the United

States or any other jurisdiction is the sole responsibility or liability whatsoever on the behalf of any

purchaser or reader of these materials.

PRINTED IN THE UNITED STATES OF AMERICA

A Favorite Story … the much revered, very wise, aged rabbi is on his deathbed, his rabbinical

students gathered for the deathwatch, arranged with the smartest of the students at the rabbi’s

head, the next smartest second, and so on, down to the pitied dunce of the class, at the foot of the

bed. As it becomes increasingly apparent that the old rabbi was soon to depart, his best student

leaned over and whispered, “Before you leave us, could you please, finally, give us THE secret

of life itself, great master teacher, sir?”

After a few moments of thought, with considerable effort, the rabbi managed to croak out, “Life

is like a river.”

The honored student turned to the one next to him and said, “The master said ‘life is like a river.’

Pass it down.” And so each student in turn passed the wisdom down to the next. Bu the dunce

said, “Hey, wait a minute. Life is like a river? What does that mean? Ask him what he means

by that.”

Ashamed and tentative, each student passed the question back up the line. The best student again

leaned over and said, “I’m sorry, master teacher, but the dunce, down at the end, he does not

understand. He wants to know: what do you mean? Life is like a river.”

With every ounce of strength remaining in his dying, frail body, the rabbi managed these last

words: “Okay, so it’s not like a river.”

“A Lobster,

When Left High And Dry Among The Rocks,

Has Not Instinct And Energy Enough

To Work His Way Back To The Sea,

But Waits For The Sea To Come To Him.

If It Does Not Come,

He Remains Where He Is And Dies,

Although The Slightest Effort Would Enable Him To Reach The Waves,

Which Are Perhaps Within A Yard Of Him.

The World Is Full Of Human

Lobsters:

Men Stranded On The Rocks

Of Indecision And

Procrastination,

Who, Instead Of Putting

Forth Their Own Energies,

Are Waiting For Some

Grand Billow Of

Good Fortune To Set Them

Afloat.”

- Dr. Orrison Swett Marden

INTRODUCTION

What You Will Discover In This Book

Why have I written a book with such an audacious title?

It sometimes seems like only yesterday that I was a punk kid with big ideas, adding

gray to my hair to try and look a little older. I certainly do not have that problem

now. I could stand to take some of the gray out. After a speaking engagement last

year, my friend Lee Milteer observed that my groupies seem to be getting a lot

older. Anyway, I feel like I’ve stacked up enough expensive experience to justify

committing some opinions about “the ultimate success secret” to paper. I have

gone from broke to well off; from severe struggle peaks of success in not one but

three professional fields; and, along the way, I have had the good fortune of

working with, hanging out with quite a number of exceptionally successful people

from business, sports, entertainment. Famous people, like Joan Rivers, who started

over after her husband’s suicide and her loss of her career, working for $500 a

week on “Hollywood Squares,” pronounced a washed-up has-been by her own

agent; who reinvented her career and her life with courage and determination. And

non-famous people, like Gladdie Gill, a 50+ year old school teacher living

uncomplainingly with Hodgkin’s disease; on her summer vacations, climbing

mountains, traversing Alaska in a jeep; at home, taking care of every imaginable

orphaned animal; at school, defying dullard administrators to give her students the

richest imaginable learning experiences, thus earning the support of an entire

community of parents and kids, and having a truly lasting impact on many lives. I

have had the privilege of working closely with a great many “from scratch”

entrepreneurs who’ve built empires, extraordinarily successful salespeople, top

executives, top speakers. I have quite literally been surrounded by and immersed

in success for years. And I’m a good observer. I have not let this go to waste.

It is impossible to count the number of authors, researchers, psychologists,

“motivational gurus,” etc. who have been fascinated by the question of what causes

some people to be successful and others to fail. We know it is not “environment,”

as some liberals insist; it cannot be, because out of the very worst environments

come fabulously successful individuals, repetitively enough not to be passed off as

aberration. Blaming external factors, and excusing a person’s results because of

external factors, is not going to lead anybody to the answer to this question.

In the United States, probably the most famous of authors to have attacked this

question thoroughly was Napoleon Hill. His findings are summarized in his best-

known book, THINK AND GROW RICH, a bestseller in its time, and, solely

thanks to word-of-mouth, a steady seller, surviving and remaining on the fickle

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