eBay Auction TITLE.docx

eBay Auction TITLE

1.     Get the most important or dominant color in your title.

2.     Identify the Material – cotton

3.     Manufacturer's name is a must

4.     Identify Condition

The TITLE is the Relevant factor when Searching on - eBay auctions

eBay auctions According to several researches conduced by reputable third parties over 90% of people land on an Auction Listing because of the TITLE. What does that mean to you? It means that your title should be spot on when it comes to relevance.

eBay auctions If your Title does not have the keywords people search, you have 90% chance of your auction failing and relying on luck to get your stuff sold. A large percent of auctions fail because they are unable to generate enough traffic to their auctions.

So what should you do to get your TITLE spot on?

Always check your competitor’s listings. You may find it surprising but a good way to improve yourself is finding what your competitors are doing right and incorporating them into your auction titles. I’ve seen first hand that if you take the best strategies used by your competitor and use them in your auction listings, you are virtually impossible to beat.

eBay auctions Interestingly, there is a product called the Underground Auction Blueprint found at:Please Click Here where you can find super advanced techniques that you could use to spy on your competitors and defeat them in their own game and make them fear to compete with you again.

Check “Completed Listings Only”

By going to “Advanced Search” and checking “Completed Listings Only” you have what is called the “completed listings” category, and when the price of the product is in Green, it means the product sold while if it is Red, it means the product did not sell. So if you see a product having a lot of its prices in Green, it means the seller is doing something right. So you can use what’s great in these products and incorporate them into your auction listings.

eBay auctions Split-test your auctions on different categories and with some tweaks on your titles and see which one gets more traffic, and if you see a pattern, you have got yourself a winner. I’ve found out that those who test which category works best for them and put more effort into the category that gets more traffic and more sales, end up making more money.

Check to see if you are using “plural” words such as

Often times a good percentage of searchers use “plural” terms when searching such as “design templates” instead of “design template” , by using plural terms on your title, you not only attract these viewers who type plural terms but also users who type singular terms.

The title is what will get your potential customers to click. Make sure to use words that not only describe your item, but also words that your type of customer will use for your search.

These two categories of words are not always the same, especially when you are selling information. A lot of your customers will not be looking for your information, although when they find it they will not be able to resist buying it.

For example lets say that you are selling a information product that shows people sources to buy electronics at closeout prices. Would you put electronics in the title? Maybe. Would the customers that you are trying to attract use electronics in their search? Probably not.

Since you can list the auction in an electronics category without getting booted (Info products can only be listed in certain categories. You can get away with listing them in software categories if they are in the form of any executable program,like an ebook), how do you go about getting hits. You do so with a title like "Get Laptops and Other Electronics for next to nothing."

Another hint: the title above will grab customers seraching for "laptops" but not ones searching for laptop. Therefore a better title would be "Get a Laptop or DVD Player for Next to Nothing."

If you have room left you can use power words that either describe the rarity of your offering such as "limited time", "leaving ebay"(how many of these have you seen), and the like. Or words such as "Latest", "Free (shipping)", "Guaranteed".

You can get a free info pack on ad writing and ebay marketing by clicking the link at the bottom of the page and giving me feedback.

2. Eliminate Meaningless Characters

Many listing titles on eBay are swamped with meangless characters, like plus signs, tildes, exclamation points, and the like. While they're supposed to be eye-catching, these characters do absolutely nothing to educate potential buyers about the pieces you're attempting to sell and entice them into bidding. You'll be far better off using that space to add relevant keywords, thereby increasing the odds of potential buyers actually finding what you have to sell when they conduct a search.

3. Avoid Meaningless Phrases

Using phrases like "very nice" in your listing title do nothing to maximize exposure. Few bidders will conduct a search for a "very nice pitcher," a "very nice necklace," or what have you. Leave out this type of language unless you've exhaused your keyword options and still have room in the title. Whether you're selling paintings, pens, or pottery, strive to make every word address search requirements of your potential bidders. After that, you can add "WOW!" if you have room.

Another trick is to always give the buyers a vast choice of payment options. You may get a buyer, who really wants to settle for your listed items, but cannot because he/she does not have a credit card. Always give the prospective bidders choices, so that if one payment option is not suitable, they may settle for the other or one that is much more convenient for them.

Here are some tips on how to create an EBAY winning auction title:

·         Step 1

Use Capital Letters

This is a MUST in an ebay auction title. Make your title stand out from other sellers. Place certain key words in full capitals to draw attention to a unique selling point or a particularly attractive feature. If the item you're selling is a brown bag for example, then draw attention to this fact in your title. Make sure you include as many keywords as possible. Use words that you think people are searching for.

Step 2

Avoid typing errors and spell correctly.

Wrong typing and spelling are a "no-no" since your keywords won't be searched by people and you will lose out on sales. This is important in an Ebay auction title.

Step 3

Use a captivating description In selling.

You always use a beautiful and mind capturing description that will draw your people's attention. A boring description will not spark a motivation for potential buyers. Market it nicely by using a direct to the point approach on the product you're selling. Focus on the good qualities and features of the merchandise. For example, if you're selling a brown bag, use a description like this: " I am selling a brand new brown bag with a eye stunning design and a soft leather shoulder strap at a bargain price", instead of, "I am selling a brown coach bag at cheap price". This will add spice on your ebay auction title and will spark a sales for your merchandise.