The Netwriting Master Course.pdf

The Netwriting Masters Course

1. Introduction

The Netwriting Masters Course, written by Ken Evoy, President of

SiteSell.com, is an intensive course on writing high value content that

builds targeted traffic, PREsells effectively, makes the sale, and builds a

successful online business.

SiteSell.com, is a leader in Net marketing products that work. Their

flagship product, Site Build It!, is considered a “quantum leap” product

that puts the power of the Net into the average, non-tech-savvy small

business person who may not “know tech”... but knows his/her business

http://buildit.sitesell.com/

Just starting your own small business? Want to develop a second income

stream by selling your e-book? Perhaps you are an established affiliate of

several programs? It doesn’t matter. Everyone shares the same goal with their

online ventures...

… to maximize profits.

Whether you have minimal or extensive Net experience, you will profit from the

information provided in this Course. This course is designed and written for

everyone. Please feel free to share it with family, friends or colleagues -- anyone

you know who wants to “do” business on the Net.

The Netwriting Masters Course is a “work-at-your-own-pace” course. Some of

you will be able to devote large blocks of time to it. Others may only have 15-30

minutes per day to spend on it. Either way, it does not matter how long it takes

you to complete the course. Set aside a certain amount of time per day to follow

this course and to do your homework. You’ll find it was time well, no best, spent

as you refine your Netwriting skills and become a successful e-persuader.

There are a couple of small housekeeping details to highlight before you move to

the next chapter. First on the list…

Print out the course, pour yourself a beverage of choice, bring along a pen to jot

down some ideas, and take it all to your favorite sofa. This is serious. Writing

well is important. Go for best learning results -- get comfortable.

Here’s a super little printing utility that will allow you to print 2 or 4 pages to a

single 8.5” x 11” piece of paper. It saves you paper, space, and money...

http://www.fineprint.com/

The Netwriting Masters Course

The material in The Netwriting Masters Course is extensive in scope. It will

require some effort and commitment on your part, as does anything important

that yields rewards. Just take the time needed to digest the information properly

before you start writing. Understanding the concepts will boost your confidence

level in applying them. Even as adults, we never lose our need to know “why”

things work the way they do.

So let’s start the ball rolling with two critical “why” questions…

1) Why do 97-98% of Web sites fail to thrive… or worse die?

2) Why are the 2-3% remaining sites so successful at generating traffic and

income?

The Netwriting Masters Course

2. Join the 2% Who Succeed

“Pull the string, and it will follow wherever

you wish. Push it, and it will go nowhere at all.”

-- Dwight D. Eisenhower

The key to success on the Net for the small business owner is to master an in-

demand niche. With a niche-focused business, your competition will be lower

and it will be easier for targeted, interested visitors to find your Web site.

And “visitors” equals “traffic”… the lifeblood of any business.

In the offline world, traffic is relatively easy to achieve – it’s all about “location,

location, location.” For example, an attractive, nicely merchandised store in a

mall or on a busy shopping street usually means instant traffic -- and sales, of

course!

However, in the online world, no one just happens to walk past, see your product

or service and enter. Surfers on the Net are not looking for you or your business.

People search for information, for solutions. After all, if they knew you existed,

they would not be searching. They would already be customers.

Online, you must generate your own traffic to be successful. Your primary task --

well before you make your first sale or contract to a customer (often well before

that person is even aware that s/he is shopping!) -- is to provide the information

(i.e., high value content) that people are searching for, in a way that the Search

Engines like.

If you do that…

A higher search ranking at the engines makes your site easier to find. Your

quality content (your words!) builds credibility in the minds of your visitors and

converts them into warm PREsold customers. From there, you can easily get

that click through to your monetization model (i.e., how you generate income).

That could be your order page for your product, or your merchant’s site that you

represent as an affiliate, or your contact form for hiring details, or Google’s

AdSense program (for more details, see adsense.sitesell.com ), etc.

This is what an effective Theme-Based Content Site is all about!

Take-home lesson?

The Netwriting Masters Course

Make the critical offline-to-online mind shift and you will join the 2% of small

business owners who succeed on the Net. Focus on…

“Information, information, information.”

By building a Theme-Based Content Site, you will be growing your clientele (i.e.,

targeted traffic) from the ground up. Owning your traffic is essential to your

longevity on the Net because…

If you don’t own your traffic, you don’t own your business.

An effective Theme-Based Content Site will be searched-and-found by

prospective customers -- a number that will increase steadily as your site gains in

reputation and relevance at the Search Engines. Simply put, you will be building

a site that works for you, not the other way around!

So how do you build a site that works? It all boils down to this do-able process…

1) Develop a valuable product or service -- your own creation or someone else’s!

2) Develop your own site in the niche that you know and love.

3) Fill that site with high-value content .

4) Use that content to attract your own niche-targeted traffic .

5) Build trust and credibility with your visitors.

6) Use content to PREsell your targeted visitors. And...

7) Convert that PREsold, warm, willing-to-buy traffic into sales or contracts.

8) Diversify your revenue plan to include other monetization options (ex.,

Google’s AdSense, affiliate income, services, etc), all related to your site’s

theme-based content. This diversification will help you grow a stable business

that you own, one with true equity.

The process is simple, straightforward and easy once you shift your thinking to…

“Information first… income generation, second.”

There are simply no other variables to blindside your goal. If you “do” each step

of the process correctly, your Net venture will prosper. No, it must prosper.

But, here’s the catch...

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: