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Smoothie makers tread familiar path to lucrative deal
Level 1 Elementary
smoothie – a blended, cold sweet drink made from fruit,
see http://www.innocentdrinks.co.uk/things_we_make/
1
Key words: Crossword
Find the key words in the article and write them into the crossword. The paragraph numbers are given to
help you.
Across
1
T
2
1. Substances that are put into something in small
amounts, especially food, in order to make it last
longer, look more attractive, or improve it in some
way. (extra info)
3
M
4
–
3. An _______________ is
money used in a way that may earn
you more money. (para 6)
5
D
4. A _______________ is a business that works in a
very specialized market. (para 6, 2 words)
6
G
5. If you are _______________, then you are
interfering and not leaving something alone. (para 8)
7
6. Someone who is _______________ has attitudes
that are considered modern and reasonable. (para 1)
8
R
9
8. Something that brings in a lot of money is
_______________. (title)
10
–
12
10. A _______________ drink has bubbles of gas in
it. (para 2)
11. The value of the goods and services that a
company sells in a particular period of time is its
_______________. (para 10)
11
E
12. A _______________ is a circle of
light around the head of a holy person. (para 1)
Down
2. Someone who is _______________ thinks about the effects of their actions on the world around them.
(para 3, 2 words)
7. A _______________ is a large company or business organization. (para 4)
9. An _______________ is your idea about what is good and right that you try to follow in your life and
behaviour. (para 2)
© Macmillan Publishers Ltd 2009
NEWS LESSONS / Smoothie makers tread familiar path to lucrative deal / Elementary
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Smoothie makers tread familiar path to lucrative deal
Level 1 Elementary
2
Company quiz
Decide where these words it into the table and then skim-read the article to ind out what the ethically-
aware companies produce and which global corporation they belong to.
sandwiches
Unilever
ice cream
smoothies
McDonald’s
Cadbury Schweppes
L’Oréal
cosmetics
Coca Cola
chocolate
ethically-aware company what it produces
sold out to / bought out by ...
Innocent
Ben & Jerry’s
Pret A Manger
The Body Shop
Green & Black’s
© Macmillan Publishers Ltd 2009
NEWS LESSONS / Smoothie makers tread familiar path to lucrative deal / Elementary
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Smoothie makers tread familiar path to lucrative deal
Level 1 Elementary
Smoothie operators Innocent tread
familiar path to lucrative deal
Like other niche brands, Innocent must convince
customers it hasn’t sold out
Chris Tryhorn and Mark Sweney
7 April, 2009
6
The reason that these niche operators choose
to sell up, apart from making millions from
businesses they have created from nothing, is
that they need the power of the big companies
if they want to grow further. Innocent is using
Coca-Cola’s investment to increase its sales
in Europe.
1
A company that tries “to do business in a more
enlightened way” – and even has a halo in its
logo – is going into business with one of the
world’s corporate giants. To some people it
seems like they have made a deal with the devil.
7
Craig Sams, the founder of the organic chocolate
company Green & Black’s, said his company
had done well since it sold up to Cadbury in
2005. “Overall it’s worked fantastically well,” said
Sams, who has stayed as company president
and continues to offer advice to Green & Black’s
owners. “We wanted to spend half a million
pounds on marketing to increase our sales by
£2m, but we didn’t have half a million pounds.”
2
The founders of Innocent, the ethically-aware
smoothie business that yesterday sold between
10% and 20% of the company to the US drinks
group Coca-Cola for £30m, are certain that their
ideals will not be changed as a result of the deal
with a company best known for its unhealthy
izzy drinks.
8
Sams advised Coca-Cola not to put its name
over the Innocent product range. Reed said there
was little danger of Coca-Cola meddling with
the Innocent brand. “They completely believe in
the brand, the people, the system; it’s a minority
investment in Innocent, which will remain a
standalone company.”
3
“Every promise that Innocent has made, about
making only natural healthy products, using
better, environmentally-aware ingredients,
packaging and production techniques, giving
money to charity and having a point of view
on the world will remain,” co-founder Richard
Reed said. “We’ll just get to do them even more.
The founders will continue to lead and run the
company; we will be the same people in the
same ofices making the same products in the
same way.”
9
Innocent was started ten years ago. The three
founders – Reed and his Cambridge University
friends Adam Balon and Jon Wright – thought of
the idea on a snowboarding holiday in February
1998 and tried out their smoothies at a music
festival later that year, using £500 of fruit. The
company now sells two million smoothies a week
and their turnover is expected to be £105m to
£110m this year.
4
There are many more eco-companies that have
started small and then sold up to global giants.
Ice-cream maker Ben & Jerry’s was one of the
irst to sell up to a corporation, when it was
bought for £175m by Unilever in 2000. Four
years later it said: “We are beginning to look like
the rest of corporate America.”
Green & Black’s – Cadbury Schweppes
Set up in 1991 by Craig Sams and his wife
Josephine Fairley, the company produced
organic and Fairtrade chocolate. In 2005 it was
bought out by Cadbury Schweppes.
5
British sandwich chain Pret A Manger sold
shares to the fast food group McDonald’s in
2001. The Body Shop – whose founder, Dame
Anita Roddick, often spoke out against the big
corporations that run the beauty business – sold
to the French cosmetics group L’Oréal in 2006.
Ben & Jerry’s – Unilever
All-natural ice cream company founded in 1978
by Jerry Greenield and Ben Cohen. Bought by
Unilever in 2000.
© Macmillan Publishers Ltd 2009
NEWS LESSONS / Smoothie makers tread familiar path to lucrative deal / Elementary
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Smoothie makers tread familiar path to lucrative deal
Level 1 Elementary
The Body Shop – L’Oréal
Founded on an ethical basis by Anita Roddick,
the company was sold to L’Oréal in 2006.
Roddick said at the time: “Having L’Oréal come
in and say ‘we like you, we like your ethics, we
want to be part of you, we want you to teach us
things’ – it’s fantastic.”
Pret A Manger – McDonald’s
Pret was founded in 1986. It says it doesn’t use
additives, uses recycled packaging and tries to
buy organic. A third of the company was sold to
McDonald’s in 2001.
© Guardian News & Media 2009
First published in The Guardian , 07/04/09
3
Comprehension check
Match these sentence halves to give a summary of the article.
1.
Innocent is an ethically aware company ...
... at university.
2.
Their logo is ...
... that produces smooth fruit drinks.
3.
Innocent use ...
... £500 of fruit.
4.
The company gives ...
... Innocent won’t change their ideals.
5.
The company was ...
... only natural ingredients.
6.
The founders met ...
... to Coca-Cola.
7.
Their initial investment was ...
... founded ten years ago.
8.
Innocent is expected to make ...
... money to charity.
9.
The company has sold shares ...
... an angel with a halo.
10.
The founders say that ...
... millions of pounds in 2009.
4
Language: Prepositions
Write in the correct prepositions. Then check your answers by reading back through the article.
to in x2
by
into
of x2 on
with x2
1.
do business _______ an enlightened way
2.
go _______ business _______ a corporate giant
3.
give money _______ charity
4.
have a point _______ view _______ the world
5.
it was bought _______ Unilever
6.
increase its sales _______ Europe
7.
little danger _______ Coca-Cola meddling _______ the Innocent brand
© Macmillan Publishers Ltd 2009
NEWS LESSONS / Smoothie makers tread familiar path to lucrative deal / Elementary
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Smoothie makers tread familiar path to lucrative deal
Level 1 Elementary
5
Discussion
Which of these sentences do you most agree with? Discuss your answers.
a. It’s ok for eco-friendly companies to sell shares to a global corporation.
b. Eco-friendly companies should never sell shares to a global corporation.
6
Webquest
Research one of the companies in task 2. What can you ind out about the company? Are their share prices
going up or down?
© Macmillan Publishers Ltd 2009
NEWS LESSONS / Smoothie makers tread familiar path to lucrative deal / Elementary
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