Name: Strip Poker
Product Company: Molson Canadian
Description: This advertisement was seen at a number of locations throughout Ontario during the summer of 2005. This advertisement breaks the liquor advertising guidelines because the ad appeals to youth. Many youth are particularly interested in gambling, and as a result it is concerning how this ad might appeal to youth and promote gambling. Additionally, this advertisement portrays women losing in a game of 'strip poker' - this suggests that alcohol is associated with enhanced sexual attractiveness - another AGCO liquor advertising guideline broken.
Tagline: It Starts Here.
Name: Are We Having 'Bud Light' Yet?
Product Company: Bud Light
Description: This advertisement was seen in a magazine available for purchase in Ontario (date unknown). This ad did not have to adhere to the Ontario advertising guidelines, as it was not produced in Ontario. However, this ad is concerning as it suggests to youth that alcohol is required to have a good time.
Tagline: Are we having Bud Light yet? With Just 110 calories, Bud Light is the choice for light, refreshing, thirst quenching fun.
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