Technical Blogging.pdf

What readers are saying about

Technical Blogging

I’m in absolute awe at this amazing book, which goes above and beyond the best

advice I’ve ever heard on the subject. I wish I had read this two years ago, as I

had to learn this the hard way. This book has got me inspired to get back to

writing more.

➤ Derek Sivers

Founder, CD Baby

Antonio covers everything from the philosophy of what makes good blog content

to the nitty-gritty of what software plugins to use and the best time of day to

publish articles. Every few pages, I added another item to my to-do list to improve

my blog.

➤ Andy Lester

Author, Land the Tech Job You Love

Practical, to the point, and overflowing with handy advice and knowledge about

blogging for technical folks—whether to make money, build a career, or just for

fun.

➤ Peter Cooper

Editor-in-Chief, Ruby Inside

Straightforward, informative, and practical, Technical Blogging does a great job

of making sense of many of the key aspects of blogging in a fun, easy-to-digest

manner. I highly recommend it!

➤ Satish Talim

Founder, RubyLearning

Antonio’s book concisely summarizes the lessons I wish I knew when starting out.

If you value your time, read this book.

➤ Kalid Azad

Software developer and founder, BetterExplained.com

I felt as if Antonio were my own private consultant helping me every step of the

way, updating and crafting my blogs for maximum value. I will be reading and

rereading this book every few months to make sure I haven’t missed anything. If

you blog, read this book. If you’re considering blogging, read this book. Do not

let a day go by without reading this book.

➤ Johanna Rothman

Author, Manage Your Project Portfolio: Increase Your Capacity and Finish More

Projects

I’ve been blogging for about six years now and have read much on the Internet,

as well as one book about the subject. I really thought I knew just about everything

I needed to know until I read Antonio’s book! The guidance he provides in this

book goes well beyond the standard advice. I truly appreciate the years of

experience that he brings to this book and can see how using his advice will

substantially increase the quality and interest in any blog by any blogger, regard-

less of experience.

➤ Susan Visser

Avid blogger and publishing program manager, IBM

Excellent book. Too bad competition from high-quality blogs will substantially

increase as soon as this book hits the stores.

➤ Ludovico Magnocavallo

Co-founder, Blogo.it, the leading nanopublishing network

Technical Blogging

Turn Your Expertise into a Remarkable Online Presence

Antonio Cangiano

The Pragmatic Bookshelf

Dallas, Texas • Raleigh, North Carolina

Many of the designations used by manufacturers and sellers to distinguish their products

are claimed as trademarks. Where those designations appear in this book, and The Pragmatic

Programmers, LLC was aware of a trademark claim, the designations have been printed in

initial capital letters or in all capitals. The Pragmatic Starter Kit, The Pragmatic Programmer,

Pragmatic Programming, Pragmatic Bookshelf, PragProg and the linking g device are trade-

marks of The Pragmatic Programmers, LLC.

Every precaution was taken in the preparation of this book. However, the publisher assumes

no responsibility for errors or omissions, or for damages that may result from the use of

information (including program listings) contained herein.

Our Pragmatic courses, workshops, and other products can help you and your team create

better software and have more fun. For more information, as well as the latest Pragmatic

titles, please visit us at http://pragprog.com .

The team that produced this book includes:

Michael Swaine (editor)

Potomac Indexing, LLC (indexer)

Molly McBeath (copyeditor)

David J Kelly (typesetter)

Janet Furlow (producer)

Juliet Benda (rights)

Ellie Callahan (support)

No part of this publication may be reproduced, stored in a retrieval system, or

transmitted, in any form, or by any means, electronic, mechanical, photocopying,

recording, or otherwise, without the prior consent of the publisher.

Printed in the United States of America.

ISBN-13: 978-1-934356-88-3

Encoded using the finest acid-free high-entropy binary digits.

Book version: P1.0—March 2012

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