Blog Rules A Business Guide to Managing Policy, Public Relations, and Legal Issues.pdf

Other Books by Nancy Flynn

Instant Messaging Rules: A Business Guide to Managing Policies, Security, and

Legal Issues for Safe IM Communication, Nancy Flynn, (AMACOM)

E-Mail Rules : A Business Guide to Managing Policies, Security, and Legal Issues

for E-Mail and Digital Communication, Nancy Flynn and Randolph Kahn,

Esq., (AMACOM)

The ePolicy Handbook: Designing and Implementing Effective E-Mail, Internet,

and Software Policies , Nancy Flynn (AMACOM)

Writing Effective E-Mail: Improving Your Electronic Communication , Nancy

Flynn and Tom Flynn (Crisp)

E-Mail Management , Nancy Flynn (Thomson Learning)

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Blog Rules

A Business Guide to Managing Policy,

Public Relations, and Legal Issues

Nancy Flynn

American Management Association

New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco

Shanghai • Tokyo • Toronto • Washington, D. C.

Special discounts on bulk quantities of AMACOM books are

available to corporations, professional associations, and other

organizations. For details, contact Special Sales Department,

AMACOM, a division of American Management Association,

1601 Broadway, New York, NY 10019.

Tel.: 212-903-8316. Fax: 212-903-8083.

Web site: www.amacombooks.org

This publication is designed to provide accurate and authoritative

information in regard to the subject matter covered. It is sold with the

understanding that the publisher is not engaged in rendering legal,

accounting, or other professional service. If legal advice or other expert

assistance is required, the services of a competent professional person

should be sought.

Although this book is designed to provide accurate and authoritative

information in regard to the subject matter covered, it is sold with the

understanding that the publisher and author are not engaged in rendering

legal, regulatory, technology, or other professional service. The book is

presented as a general overview and guide and does not provide legal,

regulatory, compliance, technology, communications, or security advice or

opinion on any topic contained within. The author of Blog Rules did

not and could not contemplate every situation, problem, or issue that

may arise when blogging, and this book does not purport to be exhaustive

of all situations that may arise when using, implementing, or relying on

blog tools and technologies. If legal advice or other expert assistance is

required, the services of a competent professional person should be sought.

Library of Congress Cataloging-in-Publication Data

Flynn, Nancy, 1956–

Blog rules : a business guide to managing policy, public relations, and legal issues /

Nancy Flynn.

p. cm.

Includes bibliographical references and index.

ISBN-10: 0-8144-7355-5

ISBN-13: 978-0-8144-7355-9

1. Business communication—Blogs. 2. Customer relations—Technological

innovations. 3. Blogs. 4. Corporate culture. I. Title.

HD30.37.F59 2006

659.2—dc22

2006002362

2006 Nancy Flynn.

Printed in the United States of America.

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part,

in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without

the prior written permission of AMACOM, a division of American Management Association, 1601

Broadway, New York, NY 10019.

Printing number

10987654321

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