How to Argue - Powerfully, Persuasively, Positively - J. Herring (Pearson, 2012) WW.pdf
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How to
Argue
Powerfully, Persuasively,
Positively
JONATHAN HERRING
Vice President, Publisher: Tim Moore
Associate Publisher and Director of Marketing: Amy Neidlinger
Acquisitions Editor: Megan Graue
Editorial Assistant: Pamela Boland
Operations Specialist: Jodi Kemper
Cover Designer: Alan Clements
Managing Editor: Kristy Hart
Project Editor: Betsy Harris
Proofreader: Williams Woods Publishing
Compositor: Bronkella Publishing
Manufacturing Buyer: Dan Uhrig
© 2012 by Jonathan Herring
Published by Pearson Education, Inc.
Publishing as FT Press
Upper Saddle River, New Jersey 07458
Authorized adaptation from the original UK edition, entitled
How to Argue
by Jonathan Herring,
published by Pearson Education Limited, ©Jonathan Herring 2011.
This U.S. adaptation is published by Pearson Education, Inc., by arrangement with Pearson
Education Ltd, United Kingdom.
FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases
or special sales. For more information, please contact U.S. Corporate and Government Sales,
1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact
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Company and product names mentioned herein are the trademarks or registered trademarks of
their respective owners.
All rights reserved. No part of this book may be reproduced, in any form or by any means,
without permission in writing from the publisher.
Printed in the United States of America
First Printing April 2012
ISBN-10: 0-13-298093-2
ISBN-13: 978-0-13-298093-7
Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educación de Mexico, S.A. de C.V.
Pearson Education—Japan
Pearson Education Malaysia, Pte. Ltd.
Library of Congress Cataloging-in-Publication Data
Herring, Jonathan.
How to argue powerfully, persuasively, positively / Jonathan Herring.
p. cm.
ISBN 978-0-13-298093-7 (pbk. : alk. paper)
1. Persuasion (Psychology) 2. Interpersonal communication. I. Title.
BF637.P4H465 2012
168--dc23
2012006599
ii
Contents
Introduction v
Part 1: The ten golden rules of
argument
1
Golden Rule 1: Be prepared
3
2
Golden Rule 2: When to argue, when to
walk away
15
3
Golden Rule 3: What you say and how you say it
25
4
Golden Rule 4: Listen and listen again
41
5
Golden Rule 5: Excel at responding to
arguments
53
6
Golden Rule 6: Watch out for crafty tricks
65
7
Golden Rule 7: Develop the skills for arguing
in public
89
8
Golden Rule 8: Be able to argue in writing
95
9
Golden Rule 9: Be great at resolving deadlock
103
10
Golden Rule 10: Maintain relationships
111
iii
CONTENTS
Part 2: Situations where arguments
commonly arise
How to argue with those you love
121
11
How to argue with your children
131
12
Arguments at work
145
13
How to complain
153
14
How to get what you want from an expert
165
15
Arguing when you know you’re in the wrong
175
16
Arguing again and again
183
17
Doormats
195
18
How to be a good winner
205
19
To recap
211
20
iv
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