TechnicalSales.pdf

Mastering Technical Sales

The Sales Engineer’s Handbook

Second Edition

For a listing of recent titles in the Artech House

Technology Management Library, turn to the back of this book.

Mastering Technical Sales

The Sales Engineer’s Handbook

Second Edition

John Care

Aron Bohlig

a r techhouse. com

Library of Congress Cataloging-in-Publication Data

A catalog record for this book is available from the U.S. Library of Congress.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library.

ISBN: 978-1-59693-339-2

Cover design by Igor Valdman

685 Canton Street

Norwood, MA 02062

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been appropriately capitalized. Artech House cannot attest to the accuracy of this information.

Use of a term in this book should not be regarded as affecting the validity of any trademark or

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